Sharing ad reach between all ads (15)
Alright
I've got 12 ads in a campaign.
Since the thing went live the ad reach has been very uneven between all the ads.
Just 4 hours into it one ad has 19,000 impressions, another had just 103 impressions.
Facebook can't possibly gauge if an ads not going to be a winner if its only had 103 impressions, but it hasn't gained any more for days now.
Of the 12 ads there are 2 with over 100,000 impressions, the other 10 combined don't even scratch 5,000.
Whats up with that?
I really want all my ads to have a decent run before I choose the winners.
Should I pause the top 2 ads now and let the others have a dance? Or is this a bad idea?
If anyone else experiences this with a new campaign please let me know how you dealt with it.
Ta
Facebook does this - it's very annoying!
How's the CPC, CTR and EPC of the two ads that are hogging all the impressions? Are they profitable?
Don't pause your ads unless you're certain you won't want to restart them. Pausing ads on FB does all kinds of strange things to their CPC.
The best way to give all ads a fair swing is to create each ad in a separate campaign - or even better, create 4 identical ads in each campaign. However, this can be a total pain in the ass.
Originally Posted by caurmen
Yeah the top two are profitable but I'd like to find out if the others could be profitibler (is that even a word)
The ad which I originally thought would have been the most successful hasn't even had ONE impression... ZERO!
It's just sat there being neglected by FB's nonsensical system.
It took a lot of messing around back and fourth emails to FB to get them approved so I don't really want to start a new campaign and go through all that shit again.
If its a last resort I guess I'll have to :/
The easiest way to do this is to create the ads once, then in PE create a new empty campaign and then duplicate the ads to your new campaign. Provided you're ok using the same link in the ads of course.
Yeah I would leave that campaign running and create new duplicates, and remove those two ads from the new campaigns, and then the other ads will get a fair shake. I hate how facebook does this.
Actually, I'm 90% for producing better or same results using 1 ad per campaign as opposed to 3-5 duplicates per campaign.
Either way, one ad variation per campaign is the way to go. You're not going to see the full potential of an ad unless it's running unopposed in a campaign.
I've actually wondered the same thing. I'd understand running duplicate ads within one campaign that has other different ads.. but in a campaign that has no other different ads - would just make sense to put just the one ad in.
Originally Posted by gozzo
Not sure what you are trying to get at.
Don't run more than one ad per campaign for best results.
I created 4 (different) ads per campaign, got 100 - 150 clicks, paused the ad, then I tested the next one until I tested all 4 ads. After I had the data I created new campaigns with only the winning ads (1 campaign = 1 ad). Was working pretty well for me but you need to monitor the CPC/EPC very carefully
Gozzo, what I normally do is create 3 dupes in one campaign, when one of them picks up the best I delete the other 2.
Similar to your method? Cause often one ad will get shit ctr and the other same ad much higher.
I have a campaign I am trying to scale up. I created about 15 campaigns with 1 ad per campaign.
However, more than half of them barely got any impressions yesterday.
Should I try duping the ad inside the campaigns that didn't (and still aren't) receiving impressions?
Hopefully they're going to make this problem easier to deal with in March.
The next round of breaking changes will restructure ads campaigns in 3 tiers instead of two so you'll be able to set a budget for each ad or group of ads without the need to create a campaign for each one !
If running CPC then I definitely recommend several duplicate ads per campaign. That initial stick can be make or break. If running CPM or oCPM then don't bother, just use 1 ad per campaign.
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