New traffic source: Yahoo Advertising (20)
CEO Marissa Mayer announced at the company's CES event on Tuesday the introduction of Yahoo Advertising, a united platform for that will simplify the purchase of ads on Yahoo's various properties including Tumblr.
More info here:
http://mashable.com/2014/01/07/maris...o-advertising/
Big news! Going to test this for sure, especially since there's audience targeting.
I like the look of that! Tumblr alone would be huge!
Originally Posted by vitalis
I'm completely new to paid traffic (as you could read in my intro).
Hopefully the good karma for sharing this news brings in some tips for offers that would work well here 
Do you guys know when this is launching? Definitely want to give it a shot.
Originally Posted by scito
When is the launch?
From the people I spoke to they all said "Later in Q1" the new platform is already being tested with a few select advertisers. I was basically told "https://admanager.yahoo.com/" will be the new platform and full functionality will begin later in Q1.
This was talking to several yahoo reps so take it with a grain of salt.
Yahoo Stream Ads has been available for a few months already. Be mindful of what you promote there because they ban accounts for 'having too many ads disapproved in a short amount of time'. You'll know you're banned if the 'create campaign' button disappears from your account. I am truly shocked at the campaigns of mine they don't allow and banned my account for (these are full-fledged sites promoting a very legit offer). I don't think they do lifetime bans like Google or Facebook, but it's just super fucking annoying to get accounts banned for any reason. I feel like kicking some intern in the face. Yahoo takes their homepage fucking seriously so don't submit junk. With that said, I was doing very well ROI-wise on my very first campaign there. Looking forward to their other advertising products besides Stream Ads.
Originally Posted by gritz
Hopefully they do much better with whatever new platform they create, but I'll be pretty skeptical about anything offered by Yahoo based on this experience.
Originally Posted by username
That's interesting they said you weren't violating any policies because that's exactly what they told me! A rep called me out of the blue asking why I wasn't spending money anymore and I said because they wouldn't approve any of my campaigns. She said they looked fine and she'd escalate it for me. Keep in mind this is a campaign I put a ton of effort into being OK to run on a strict traffic source like Google. Not long after that is when the 'create campaign' button disappeared from my account.
Originally Posted by gritz
Originally Posted by username
When did the beta open? and is it closed?
Multiple Yahoo reps told me there was no open beta or beta op tin. She told me that they approached several advertisers to test the system. Again this is all from Yahoo reps.
They are a very "green" platform, refunds take forever and customer support is all outsourced. We stopped asking for refunds when accounts went down and just started disputing the charges through AMEX, and so far have gotten all the money back we disputed.
There are the same tricks and tips for getting ads approved that you find on every other traffic source... a tip... create a draft campaign (just don't hit "book") and create an ad... duplicate it several times... leave the status set to "off" then turn the first ad on, wait about 15-20 min and see if it gets put on Hold/rejected. if so, change the second ad up but just one of the parameters (headline, img, description, landing page url) and see which variable is triggering the hold/rejection.
This is what we've done in order to sneak ads through, and have had ad run for a week+ under the radar.
Originally Posted by buttonedup
This is good advice buttonedup, thank you. I'm going to try using this method tonight. I started trying to run new campaigns on Stream earlier this week, I've had 4 campaigns rejected today alone, which is beyond frustrating...
Here's their policies for those peeps who wanna run here…
Unacceptable products and Services
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Adult Sexual Products and Services Yahoo does not allow ads that promote adult sexual products and services. This includes films, libido increasers or sexual performance enhancers, magazines, web sites, sex toys, etc. Tobacco or Nicotine Products Yahoo does not allow ads for: cigarettes cigars smokeless tobacco rolling papers electronic cigarettes other tobacco products and paraphernalia Copyright protection Yahoo does not allow ads for sites that are principally dedicated to selling counterfeit goods or engaging in copyright piracy and have no substantial non-infringing uses. For example: Yahoo does not allow ads for counterfeit, fake or bootleg products, or replicas or imitations of designer products. Degrees or Essays for Sale Yahoo does not allow ads for degrees or transcripts for sale or offered by non-accredited universities or programs, "life experience" degrees, academic paper-writing services or the sale of pre-written essays, theses and dissertations. Recreational Drugs Yahoo does not allow ads for recreational drugs or drug paraphernalia, including those promoting products and services designed to bypass drug tests. This includes drugs which may be legal in some areas, like marijuana. Firearms Yahoo does not allow ads for: firearms (including BB guns) weapons ammunition firearms accessories paintball guns fireworks Get-Rich-Quick Yahoo does not allow ads for: get-rich-quick schemes free money offers 'work at home' job offers pyramid schemes similar money-making opportunities or offers Pay to Click or Search Yahoo does not allow ads for that offer to compensate users for: clicking on ads performing web searches viewing web sites reading emails Online Gambling Yahoo does not allow ads for online casinos or any site with online gambling as its central theme Credit Repair Yahoo does not allow ads for products/services that claim to repair bad credit. Supplements Yahoo does not allow ads for products that contain: ephedra ma huang chitosan human growth hormones comfrey pyruvate HCG (human chorionic gonadotropin), or any products/elements/ingredients as designated by Yahoo at any time in its sole discretion. 'Miracle' Products Yahoo does not allow ads for personal care, medical or health products that create an unrealistic expectation about the success of the product/service. Products shouldn't promise or describe results that are patently false or scientifically impossible in the ad or on the landing page. Political Ads Yahoo does not allow ads for political candidates, political position ads, or issue ads in YSA Prescription Drugs and Pharmacies Yahoo does not allow ads for products that contain: Yahoo does not allow ads for prescription drugs that state or imply they may be obtained without a prescription or on the basis of an online questionnaire or online consultation. Prescription drugs may only be advertised for uses approved by the FDA; 'off-label use' advertising is prohibited. Yahoo may accept ads for pharmacies that are approved by VIPPS and require a doctor's prescription to buy medication. Questionably Legal Products Yahoo does not allow ads for products and services of questionable legality. This includes but isn't limited to: falsely obtained passwords pyramid schemes products designed to evade speed enforcement laws any countries subject to US embargoes or trade sanctions including Cuba, Iran, North Korea, Syria, Sudan Religious Ads Yahoo does not allow ads for religions, religious organizations, or ads with religion as a primary theme. P2P Yahoo does not allow ads for usenet/newsgroup or P2P file-sharing networks access that allow users to download files directly from other users. Pay to Bid Sites Yahoo does not allow ads for sites that require non-refundable fees to bid on auction items (e.g. 'penny' or 'bidding fee' auctions). Low Quality Products and Services Yahoo does not allow ads for ads that, at Yahoo's sole discretion, promote low quality products or services or ads that otherwise negatively affect our users' online experience.
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Age-Restricted Products Yahoo requires age targeting for ads that promote the following products: Alcohol (target to users aged 21 and over) Weight loss products and services (target to users aged 18 and over) Prescription drugs (target to users aged 18 and over) Casinos (target to users aged 21 and over) Birth Control (target to users aged 18 and over) Underwear and lingerie (target to users aged 18 and over) Lottery tickets (target to users aged 18 and over) Dating Sites (target to users aged 18 and over) Tanning Salons(target to users aged 18 and over) Etching cream(target to users aged 18 and over) Ads submitted without proper age targeting will be declined. Competitive Claims Yahoo competitors (as defined by Yahoo) are prohibited from advertising on Yahoo owned and operated sites. Contests, Sweeps, Lotteries and Games of Chance Only ads for provincial/state-sponsored or sanctioned lotteries is allowed. For Canadian lotteries, the provincial lottery number should be included in the ad or on the landing page; please check the license at the websites below Promotion of foreign lotteries is prohibited. All promotions must comply with all applicable laws, regulations and other requirements. Advertisements for contests and sweepstakes must clearly and conspicuously disclose the material terms and conditions of participating and must not be false, deceptive or misleading. There cannot be any consideration associated with a random drawing or chance-based promotion. Such promotions must clearly disclose that no purchase is necessary. Skill-based contests may require a cost to enter but if a cost is required, may not contain any random element to winning. Promotions must offer a fair opportunity for all entrants to win. No offer may claim that: 'everyone wins' suggest that the user was specially selected to receive a prize. Noncompliant example: 'Click here for your prize. You've won!' a payment by the winner is necessary to claim a prize* the promotion is endorsed by any government or quasi-government entity (excluding lawful state or provincial lotteries) *Cost/consideration is not limited to monetary payment. It also includes the effort required of the entrant or the impact of the task required to enter. For example, requiring a user to sign up for a credit card or open a bank account would be considered costs, even if no money was exchanged. Payday Loans Short-term loan advertisers, such as payday loans or cash advances, must be members of at least one of the following associations: The Community Financial Services Association of America The Financial Service Centers of America The Online Lenders Alliance Dating Sites Dating sites are allowed with certain restrictions. All dating advertisers must be pre-approved. Ads for dating sites (including ad text, ad image and landing pages) must not: promote escort services have a primarily sexual emphasis (such as sites with "couple" or "group" options) promote casual sex, affairs or hook ups either implicitly or explicitly contain sexually suggestive language or images or otherwise provocative images or text link to sexually suggestive landing pages suggest or imply the presence of underage members may not indicate or imply that users will meet or connect with fictitious or specific individuals, including the use of online presence indicators (in ad text or ad images) may not suggest that a user may be, will be, is, or has been searched for, emailed, IM'd, or interacted with in any way (Messaging waiting!(1) or similar text or images.) may not promote "mail-order bride" services Viral Marketing Viral marketing may be permitted only if all the following conditions are met: The 'tell a friend' or viral element is limited to 5 or fewer 'friends' The 'friends' information is collected and used only to transmit a communication about the marketing or advertisement and this is disclosed to users on the data collection page. The offer or advertisement may not come from or mention Yahoo in the subject line of any email sent as a result of a viral marketing program. Incentives offered in connection with viral marketing programs must comply with the CAN-SPAM Act. Weight Loss Products and Services Yahoo does not accept ads that promote weight loss such as over the counter supplements, patches, creams, gummies, beverages, products like belly fat ebooks, or similar weight-loss products or services Advertising for weight loss products can't make any unrealistic claims about the amount of weight loss that can be reasonably expected from using the product and must highlight the importance of diet, exercise and restriction of caloric intake in conjunction with the product's use. Advertising can't suggest that the product by itself will cause weight loss. Advertising for weight loss products may not depict or be specifically targeted to children or teens. Any weight loss advertising containing testimonials or making specific weight loss claims must disclose the generally expected results of using the product (e.g. 'Most users of Program X lose 15 pounds.') in the ad text. Disclaimers such as 'results not typical; individual results may vary' are not sufficient.
Yahoo prefers big advertisers to run via Stream
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