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PPS vs Revshare (3)

01-05-2014 10:11 PM #1 c2ben (Member)
PPS vs Revshare

Hi,

I'm currently running a dating offer that is converting well. It is profitable on a PPS basis but I am thinking about switching it to a revshare payout in hopes it will generate more income in the long term and provide a more steady stream of cash. Does anyone have recommendations on which is better for the dating niche? In particular, adult dating?

Thanks!

01-06-2014 03:50 PM #2 nefig (Member)

Just test it mate, there's no way to tell - or ask your managers about revenues your current sales generated so far, that should provide you with the best estimation - because it will be numbers based on your current traffic, as opposed to some "average" numbers

01-06-2014 03:55 PM #3 dusklife (Member)

Quote Originally Posted by c2ben View Post
Hi,

I'm currently running a dating offer that is converting well. It is profitable on a PPS basis but I am thinking about switching it to a revshare payout in hopes it will generate more income in the long term and provide a more steady stream of cash. Does anyone have recommendations on which is better for the dating niche? In particular, adult dating?

Thanks!
Logically revshare should be the best since the advertiser is assuming the least risk, but whether this is actually the case probably depends on the particular payout structure and company. Also keep in mind that since revshare is truly a long term structure you want to be confident in the ability of the company to remain successful years down the line before making a commitment.

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