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How I Test Mobile offers & make high $x,xxx/day (28)

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So I'm by no means an expert on mobile traffic, but i do have a method i developed, and have used on both web & mobile campaigns to generate over $x,xxx-xx,xxx per day. I've found this works perfect for RON testing. I'm sure some people currently use it. I'll try and keep it short and sweet cause I know you guy's are busy testing campaigns as you should be!

Now this is assuming you already have a decent budget for testing, maybe $1k-3k or more (more preferably).

- start with 1 campaign , I normally will test "hot" offers provided by my AM's, and typically run all my mobile traffic as broad as possible at first or even on RON if they network allows it.

- once you got some data , maybe around 300-400 clicks/impressions per target/keyword/site make 3 separate campaigns

- 1 campaign should be your "profit campaign" (Assuming you have a few profitable targets), 1 "test pool", and 1 "lower bid" campaign.

- So what your going to do now is take all your profitable targets and place them in your "profit campaign" and let it run. Your going to take the converting id's/keywords/targets off both "lower bid", and "test pool" campaigns.

- If you see that some targets maybe profitable at lower bids (simple math should let you know) add them into the "low er Bid" campaign, and remove them from the "test pool".

so the purpose of the "test pool" campaign is to allow an even spend on each targets which let's each target gain enough exposure to be able to see if it's profitable or not, if you see a target that's profitable or has a chance you take it out, and place it to it's corresponding campaign. make sense? and if a target is completely not profitable you cut it from all campaigns.

Hope this makes sense let me know if you guy's have any questions

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Nice and Clean bro, thanks for the tip!

Keep up the mobile madness

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Yep the pooling system is a goodie.

Every network has a range of quality in terms of targets. One bid is not going to cover them all. You will either get a lot of low quality traffic, and little high quality traffic, or over pay on low quality traffic. Staggering campaign bids resolves that issue.

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Thanks mate, great info!
i have a few questions

1. What is your CPC or CPM for for the first test to run all the trafic?
2. What is your average banners CTR?
3. What is the CPC/CPM of your lower bid campaign?

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Well said.

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Pure profits? Pretty awesome if it's high xxxx/day pure profits arbitraging mobile traffic

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1. Depends on the offer payout
2. I don't use banners as much, but ctr is around 80%
3. I lower it enough to make it profitable

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So you run your campaigns on some kind of mobile popup traffic sources like leadbolt?

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I run on many traffic sources, including push notifications yes. I don't run many banners, I run mainly text ads

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Could you give me some optimization tips on buzzcity?

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I don't run on there, but i'd try this method if you can

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Use all the banner sizes for more traffic, target/track carriers! It's a bitch to create campaigns though

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Generating CTR of 80% on mobile campaigns at a scale that generates 4 figures of profit per day?

I must say, I am rather skeptical of this.

Screenshot or proof?

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Great optimization system mate. Thanks for sharing!

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Hmm I think he meant LP CTR maybe? Banners that would pretty tough at a large scale.

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Thanks for the tips @bigeasy123,

We recently started with mobile marketing and using leadbolt as a traffic source and we are pretty much following same exact process .. even though we managed to get good CTR (upto 2-3%) for text only ads yet we failed to make any thing profitable only because of the minimum bid of LB, which is 0.06.. is it possible to get bid less than this ?? am I missing any thing on leadbolt ??

We only managed to get the EPC of 0.04, and with that kind of EPC .. our only way to profitable campaign is getting 0.02-0.04 clicks .. can you recommend any mobile ad network where we can get such low CPC??

Thanks !

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What was your angle / creative testing process? LB can definitely work at those CPCs. I'd throw my funnel through the ringer before I looked for cheaper traffic.

Quality will cost you anyway.

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In IM i'd suggest ditching the skepticism, check my past threads for screen shots of earnings and stats

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He's got a great followalong with a lot of stats, definitely worth reading the whole thing.

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Actori Incumbit Onus Probandi ...

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Talking about CTRs mobile wide is irrelevant. There are so many different types of ad formats, redirects, full screen ads, the works. Even just advertising banner ads on apps I've seen CTRs go from 0.05% to 30%.

Some mobile landers now are very simple featuring just a button or a delayed redirect. So 80% CTRs are definitely achievable.

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Hey bigeasy,

But how about carriers, OS, handsets?

Do you cut them?
Or do you get prior info from your AM and only focus on certain carriers and OS?

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I did not get this way to test campaigns honestly? what u mean when u say a profitable target?? you mean conversions or what?

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how about EXO ?

JUST feel tough。。

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great info thanks!

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thanks this really clears and was wondering as I am a newbie what is RON

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RON stands for "Run on Network".

It means that you're showing your ad on every possible placement (for that size ofcourse) on the network. So, a lot (A LOT) of traffic!

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Is the basic idea that the Profit and Low Bid campaigns are just whitelists of placements from the Test Pool, and that the Test Pool blacklists those placements, in addition to any placements that don't have a chance?

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