Impossible EPCs? (12)

Hello,

Is it possible to have an EPC of $0.34 for example for an offer that has a payout of $1.60?

I am getting lost in here

EPC = revenue / clicks

Imagine I get 300 clicks to the offer --> 0.34 = revenue / 300 --> revenue = $102

This means (102 * 100) / 300 = 34 % conversion rate?

Isn't that a huge conversion rate? Do we all get the same emails from the networks?

Thanks

Very possible

Conv rate = EPC / Payout

0.34 / 1.6 = 21.25%

If its stats from emails, it might also include the EPC's of people which have received bumps on the offer, eg instead of $1.6 they are at $2.00. So there conversion rate is actually 17% to get a 0.34 epc

Ya it happens a lot with low paying offers or .... awesome offers lol.

I had a very low paying offer lately converting steadily at 50% after a lander.

Originally Posted by sciaq

Conv rate = EPC / Payout

EPC = CR * Payout

EPC = Conversion Rate x Landing Page Clickthrough Rate x Payout Of Offer

Because you were talking about a network EPC, the network EPC is the amount the network is on average paying out per click to the offer. They don't know your LP CTR so when they are emailing you, the network EPC is what they are talking about.

So to sum it up:
Network EPC = CR * payout
Your EPC = Conversion Rate x Landing Page Clickthrough Rate x Payout Of Offer

And then what is the EPC I see on the network stats next to my clicks and revenue? This should be my network EPC? 3 EPCs?

The EPC you see on your account is YOUR epc , so revenue / clicks you sent.

The one you see in the reports networks send is the NETWORK WIDE epc , so total revenue on network for offer / total clicks to offer.

There are 2 EPC's... Your networks EPC, and your TRUE EPC.

Network EPC is Revenue divided by clicks. So 100 Clicks (that the network has recorded) and you get 10 conversions for $10 each, or $100 total, means you have a $1.00 EPC on the network (100 clicks / $100 rev - $1). important is they can't see how many clicks you had to get in order to send those 100 clicks to the network, i.e. your banner CTR and your lander EPC.

Your TRUE EPC factors in the amount of initial clicks you receive from the Traffic Source and then divide the Revenue by those clicks. So same example as above, except add in the fact that your traffic source gets 500 Clicks. So your traffic source gets 500 clicks, your Network only gets 100 clicks (meaning your lander has a 20% ctr), and you make 10 conversions for $10 each, FROM those 500 initial clicks. You would divide the $100 by the amount of traffic source clicks (500), to get your TRUE EPC.. which is $0.20... (100/500).

Never go by what the EPC network wide is... it's a mix between aff's who are direct linking, those with Landing pages that have all different types of CTR, different payouts, different Volume, sometimes different countries... and even different traffic sources.

If you're going by EPC as for a further breakdown from your AM. Ask for a month-to-month EPC breakdown, see if it's stable. Ask for specifics: Is this significant volume, one person, internal team, mix of traffic types, etc.. Try to get as true of a breakdown as you can.

Nice explanation.

So which one you take to compare it with the CPC? I guess it is the TRUE EPC as mentioned by caurmen... You have to always do the math and you cannot take the EPC you get in your network stats.

Correct, you should compare True EPC to CPC!

Wow that clarifies a lot of things. So for what do we use the EPC we get from our clicks and revenue from the network?

Originally Posted by kamaleon

Wow that clarifies a lot of things. So for what do we use the EPC we get from our clicks and revenue from the network?