I'm really interested in optimizing the campaigns for my product.
Would I first invest in Google Display Network before going to other big networks (AppNexus, RMX)?
I'm currently investing in adult traffic with high ROI. But right now my landing page is only a
Sales Video and a buy button (which is converting well), I doubt Google Display Network
will be 100% fine with just that... but I feel other networks won't have a problem with it.
I can invest up to $10k/month on that offer and even increase it to $20k (and more if the campaign
has a positive ROI).
The best way to optimise will probably be to start with a small spend on the network you're intending to go big on, if you can - or failing that a similar network. Is that a possibility for you?
Yeah. I've made $80k so far from my dating campaign so I have some money to re-invest.
Heard the best is to start with $100/day and scale up. Going to try different banners and angles.
Answering my own question. I have found that you can test your banners a lot of ways.
One interest way is just to use retargetting from sites like Perfect Audience or AdRoll. That
way you can see what are banners with high CTR. Not always the best CTR will be the best
converting banners, but you can have an idea of what people are clicking.
Another way I found to test networks without having to spend a $10k deposit or anything like
that is to use AdPerium, they have both Appnexus and Right Media services, so you can test
your banners there. Minimun deposit is $50, so that's quite sweet.
I have been testing my banners on AdPerium with some conversions in a couple of networks.
Shameless plug: you could always use WhatRunsWhere to check out what's going on and get a grasp of what type of things are performing and some ideas to pre optimize your banners (End shameless plug)