Hi,
So I just got done reading the affiliate guide and I was wondering what is the purpose of landing pages?
If offers have decent sales/lead pages why do we even bother sending the hard earned traffic to our landing page and hope the traffic clicks to the sale/lead pages? Can we not get the same result by just direct linking?
The main reason to this is because most offers dont' have good enough pages to do the selling.
There are only few offers that are well done and I would direct link ( most of the PUA stuff with video pages ).
hmm...
so what makes a good "selling page"?
If I were to make a lander or find an offer with a good landing page, what are some stuff you should look for? To me, every page look somewhat professional/interesting. lmao.
You can find some good examples of landers that have worked in the past here: http://stmforum.com/forum/showthread...ing-Adult-more
And there are lots of tutorials on landing page design here on STM: here's Stackman's bible of landing page tricks, for example, and Finch's post on the "Rules Lander" and how best to use it.
In general, a landing page is designed to persuade people to sign up to the offer: so it needs to present compelling benefits and defuse any objections the reader might have. You can either do that directly, by explaining benefits, or more subtly, as the Rules Lander does.
Does that help you get a clearer picture?
The landing page is your attempt to sell the product better. Its what the whole industry is about.
The advertisers are good, but there offer is usually generic. A landing page allows you to be the creative one and come up with an "angle" or method to sell the product/lead better then just the offer page. It almost ALWAYS works better than direct linking.