Monetizing a Luxury Real Estate List (5)
Hey Guys,
So I've recently got the opportunity to start monetizing a list of about 90,000 USA people who signed up because they were interested in purchasing luxury real estate.
The list is currently getting sent out a few emails a month from the company who created the list but they are open to monetizing it with affiliate marketing as well. The key goal here is to keep the integrity of the list, so I can't just blast out 'Magic Weight Loss Pills'
I've never done this sort of thing before, so I would love any advice tips on doing this.
I'm thinking of promoting offers that ad some value, eg MyPcBackup.com and writing it from the prospective of a Real Estate agent that just lost all his holiday photos. His son then installed My Pc Back up on his PC so he never has to worry about it again. Its too late for him but fortunately your reading this email and can solve the problem before you loose all your precise holiday photos!
How would you guys monetize this list? Any offers / products you can recommend?
PS. I'll do a full detail follow a long once the ball gets rolling, so you can even see how your advice does!
If it's a list of 90,000 legitimate signups, somewhat qualified as "wealthy" individuals, who are looking to purchase luxury real estate...
...there's no possibility I'd send affiliate offers to them.
Unless they've been emailed to death and the open rate on the list is horrible, there are FAR better ways of monetizing this list in the States IMO.
If I had a legitimately qualified list of people like that, I'd have a team of folks out there establishing connections with real estate companies to convince them to buy leads from us. Meanwhile, I'd be priming the list and sending them out tons of actually useful information re: the housing market, its regrowth, the reasons for purchasing (hitting every angle of course: one email about investment; one about cool-status from having luxe real estate; one about diversification of assets; etc.). After relationships are established with buyers, and now I have much more trust in my email list recipients, people would start getting nudged to go to my lander and put their info in, thus either a) having their info sent over to a buyer, if I had one, or b) getting much more detailed information about the person, reason for buying, etc., so they could go on a separate list where they'd have even better tailored emails coming their way, while I work on relationships on the buy-side.
Emailing MyPCBackup kind of stuff, or anything even related to buying real estate, is gonna generate you jack-squat compared to what you can do with a good list and an actual business approach to this opportunity.
Originally Posted by joshogle
Originally Posted by sciaq
Originally Posted by sciaq
How do the very wealthy spend their money?
By Thomas Kostigen, MarketWatch
SANTA MONICA, Calif. (MarketWatch) -- Private jet owners have an average annual income of $9.2 million and a net worth of $89.3 million. They are 57 years old. And 70% of them are men.
Hannah Shaw Grove and Russ Alan Prince, two researchers, surveyed the group to find out who they are, what makes them tick, and perhaps most interestingly, what they spend their money on.
The average jet setter spends nearly $30,000 per year on alcohol (wines & spirits). Grove and Prince note that this amount is about two-thirds of the median household income in the U.S. And that's the smallest category of spending they surveyed.
The next smallest was "experiential travel," which includes guided tours, such as photographic safaris, or hikes to Machu Picchu, or eco-tours to the Brazilian rainforest, or kayaking in Baja California during the gray whale migration. For these experiences, jet setters spend an average of $98,000 per year.
But these journeys are small potatoes when compared to how much these wealthy individuals spend on hotels and resorts ($157,000 a year), or events at hotels and resorts ($224,000 a year). Spa treatments even fetch more jet-set dollars than wilderness tours. The average jet setter spends $107,000 a year at spas around the world.
Not that many of these "global citizens," as they like to be called, would know: Just 34% of jet owners open their own mail and only 19% pay their own bills, Grove and Prince found. This results in a sort of detachment from the world and creates "the low level of awareness that most jet owners have about their finances," they say.
Indeed, it would take a curious psychological composition to comprehend spending $147,000 a year on watches, as the jet set do. Or $117,000 on clothes. Or a whopping $248,000 a year on jewelry.
These people need serious help with their ... finances. And that is partially why Grove and Prince conducted the survey - as a note to advisers who might be able to help people with complex money issues.
"Any way you slice it, private jet owners are an ultra-affluent bunch and, as such, likely have intricate financial requirements. As is often the case, there is a proportionate relationship between the amount of wealth and the complexity of the financial goals, meaning there is a greater need for a professional adviser to guide them through the planning process and supply them with strategies and experts to meet their goals along the way," they say.
Whatever. I'm far more interested in how much the super rich spend on cars ($226,000 per year), and boats ($404,000 a year on yacht rentals).
I'm even more interested to know what the $542,000 a year in home improvements was spent on. Grove and Prince say the average jet setter has more than two principal residences worth at least $2 million each. New kitchens? Kick ass sound systems? They don't inform.
But they do tell us that jet-setters spend the most amount of money on art, $1.75 million a year on average. It's also here that the spending patterns differ by the classes within the classes that Grove and Prince unearthed by analyzing the jet-set pack.
Trendsetters spend the most as group, but the least amount per purchase. Last year, 60% of this group bought art, at an average price of $500,000. Trendsetters are influenced by magazines, television and movies, Grove and Prince say. Connoisseurs, on the other hand, spend on average more than $6 million per piece, yet are cautious purchasers: less than 10% of this class bought art last year.
I'm not sure which of the three personality types Grove and Prince defined among jet setters I'd fall into: Trendsetters are more likely to be impulse buyers; Winners reward themselves and those in their inner circle with large purchases for personal and professional accomplishments; and Connoisseurs are deliberate in their purchasing behavior and thoroughly research all aspects of a category, and a particular item, before making a decision.
Not that it much matters. I'd just like to be able to afford to spend $168,000 a year renting a villa or chalet, as the jet set do.
Home > Paid Traffic Sources > Email