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POF Ads: My Mobile LP Sucks! (12)

12-22-2013 06:36 AM #1 sean83 (Member)
POF Ads: My Mobile LP Sucks!

Horizontal View
Click image for larger version.  Name: horizontal.jpg  Views: 60  Size: 20.7 KB  ID: 1729

Vertical View
Click image for larger version.  Name: vertical.jpg  Views: 64  Size: 18.5 KB  ID: 1730

Clicks: 123
Click-Thru: 27
LP CTR: 22.0%
Conv: 9
CVR:7.3%

I'm targeting women in the USA, aged between 25-35, on Android and iPhone devices, i have separate campaigns for each device, the iPhone campaign is even lower than the android stats you see above.

I'm using "Men with tattoos" angle.

12-22-2013 08:00 AM #2 Mr Green (Administrator)

Is that the actually size of your lander when you click on the image? If so you need to increase text size, it's impossible to read.

12-22-2013 08:40 AM #3 sean83 (Member)

http://tinypic.com/r/15q9saa/5

Here is a link, bear in mind this is scripted for mobile, so it is pretty big from a desktop.

12-22-2013 02:26 PM #4 groomez (Veteran Member)

Honestly I really like the idea of a mobile landing page auto resizing on phones, but I never found it necessary to use on POF mobile. I always used the standard 320 px width size for POF.

Are you profitable?

12-22-2013 05:33 PM #5 sean83 (Member)

Quote Originally Posted by groomez View Post
Honestly I really like the idea of a mobile landing page auto resizing on phones, but I never found it necessary to use on POF mobile. I always used the standard 320 px width size for POF.

Are you profitable?
No, i just need to sort my LP out, i'm using IAB ads atm, my CTR is at about 0.5% i just need to sort my LP out and get it converting and then i'm pretty much in profit.

You say you only need 320 px, do you make sure the page changes when the user shifts their phone from vertical to horizontal or do you just keep it static?

12-22-2013 05:55 PM #6 larceny (Member)

It says they're required to be aged? between 0-5?

What does that mean exactly?

12-22-2013 06:00 PM #7 chipmunk951 (Member)

@Larceny,

He's most likely using the age dynamic variable, so without a variable inserted it just shows up at 0-5.

But regarding the LP Sean, those are actually really really good stats for Mobile, i've never been able to achieve those CVR's on mobile so i'd say you're doing something right

Also, this is a bit off-topic, but definitely keep an eye out on your quality if you're sending mostly mobile, as the quality is worse than desktop.

12-22-2013 06:12 PM #8 larceny (Member)

Ah okay.. That makes sense

I would maybe change the wording though.. "Aged" sounds kind of funny, at least in North America? Or am I wrong.

12-22-2013 07:08 PM #9 sean83 (Member)

What word would you suggest be used instead of "Aged"?

12-22-2013 11:04 PM #10 stackman (Administrator)

Wait is this the AD or landing page?

12-22-2013 11:39 PM #11 sean83 (Member)

This is the landing page.

12-22-2013 11:52 PM #12 groomez (Veteran Member)

try using a clean version of the the "rules lander". worked fine for me then I just split tested colors on the lander.

understandably, blue works pretty well.

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