Home > Mobile > Follow-along Campaigns

---

10k / day thru mobile (32)

---

Hey STM... brief intro... we are a team of 5, all with different backgrounds, some with AM experience, others with startup and entrepreneurship backgrounds. Our AM backgrounds are not in mobile at all, so we are looking to mainly accomplish two things... one: how to come into a new traffic source and learn enough to squeeze 10k/days out of it... and two: make our 5 team approach more efficient and prove to be exponential in growing our business.

What We've Done So Far

So far we've spoken to Maynzie and gotten setup on a couple offers, App Install & Sweeps, and signed up for a couple Ad networks. Build out angles, landers, and banners and are now setting up the campaigns.

Offers: Cleanmaster, Qubble

When choosing these, we really just wanted to know what offers have unlimited cap and potential to scale!

Ad Networks: RunDSP, ZeroPark, inCrowd ads -- We have signed up to a bunch more but haven't deposited too much in them. Mainly looking for traffic sources with no floor CPC. Are all mobile media buying sources similar in the sense that higher CTR doesn't affect your CPC? If that's the case then just have to bid CPM.

Process:

Since 3 of us are learning from scratch the workflow and process with everything, we're approaching everything kind of systematically to learn the ropes.

First we looked at the offers and thought of what kinds of benefits it offers, the type of offer it is, what kinds of mindsets people are in when they would come across an offer like this.

Then we created angles around it, and built two landing pages to promote each angle. Example: Boosting Battery Angle... Landing Page 1 scans battery health, Landing Page 2 asks survey style questions about phone usage and battery.

Now we build creatives to test each landing page and see which one has merit, and go from there.

Our optimization approach is just following this guide from Jordan:

http://stmforum.com/forum/showthread...e-optimization


Next update will have some stats and progress!

Thanks for reading!

---

What tracking solution are you using?

I highly recommend you set that up correctly, if you are using Prosper/STM then make sure you setup the C variables and mantain a strict format, so that you can easily go back and find what works and what doesn't.

With 5 people doing things, you can launch a ton of testing campaigns, especially if all 5 can do the same things (photoshop/html etc)

---

subscribed =)

---

We are using imobitrax... majority of the team knows photoshop, two of us are coders/programmers... the goal is to get everyone self sufficient and running campaigns on their own, learning how to test, optimize, scale, create banners, etc... and if there are holes in the process, reach out to the others for tips/assistance... Then once process is ingrained, start to outsource the things that they can't do second-nature.

---

I have a feeling you guys are going to kill it extremely soon. One of my biggest issue has been programming, so you
guys will probably create systems with ease.

Good luck

Following.

Edit: I personally like imobitrax much more than the STM tracker (no offense, I just never liked prosper).

---

Awesome! You've got the right setup and mindset. I'll be following closely

---

Great setup! i dont think it will take you long at all to reach 10k a day with the way you guys have things planned out. Subscribed

---

Add in some candy crush... you guys will hit the $10k fast looking forward to releasing the traffic beasts

---

Thanks for the advice we are going to set up some candy crush! Any advice on a good mobile traffic source that our newer team members can set up campaigns in?

---

which countries are you starting to set up campaigns for?

---

We are open to any country, but thinking UK/US - Just looking for a source that we can test angles/copy on and start to learn how to optimize on our own. Any advice would be greatly appreciated (not looking for you to reveal any secrets, just want to learn from those who came before us)

---

We are looking in US - any advice on reliable traffic sources would be incredibly helpful.

---

A lot of UK/US traffic on Airpush, Jumptap/mMedia, lean.com, MobFox, TapIt

---

Thanks so much, going to check them out now!

---

Hows everything coming?

---

What's going on Stacks!

So far we have been looking into some networks, deposited a couple hundred into 4: mMedia, inMobi, admob, and airpush.

The team is a little spread out right now with the holidays and all... but we are setting up some tests for Qubble and Candy Crush. None of us have ever promoted Sweeps or Games before, so will be testing out a shit ton of angles for both.

Qubble is a bit of a pain since everything has to be translated and then landers approved, so it's a little bit of a time game waiting for approvals, and so far the networks have been pretty strict with creatives and guideliens. Have had banners just with FB colors rejected, but no icons, (1) new message, or any of that... just due to the color scheme.

We haven't really gotten any further data just yet. Since 3 members of the team are new to AM in general, we've been going over a lot of process/campaign structure. The overall goal is to get everyone running and setting up campaigns by themselves and we've been playing around with the most efficient ways to do so.

We're finding that high-level strategy + mindsets are the better ways to approach the learning curve. There's a lot of specific direction, but more repetition of process rather than Make this creative, make that lander. So focusing on approach, and then building out the first couple campaigns together, and then just designating offers and a source for everyone to learn on is the direction we're going.

As soon as holidays are over we will all be focused a lot more on building out the campaigns and keeping the follow along much more active with progress and questions!

Hope everyone has a happy holiday!

---

AFAIK mMedia is the stricter for what concerns approvals, but the amount and quality of traffic they have is impressive

---

Quick update on Qubble...

So far the only place we were able to get ads approved was on Tapit. Below are the stats for the past two days:

(can view externally here: http://i.imgur.com/U3KwcNr.png )

First round of banners... Not that much data, none of the ads have spent too much. I started with lower bids and kept raising and raising until we started to see traffic coming in. The bid is CPM and at $2.03 for the entire campaign atm. Will see how traffic comes in today.

For stats on imobitrax:

(can view externally here: http://i.imgur.com/NpTlrzX.png )

We don't ahve any conversions just yet, and spent ~$50. Just going off assumption, the FB style lander will continue to perform better. With our media buy campaigns, 150 clicks sometimes happen in like 30 seconds so we never really make judgements off that... but I'm not sure with mobile. We're definitely not opposed to spending the money to get the data, but also not a fan of just burning money for the sake of "cause we can".

When you're testing with mobile, do you have an assumed budget or is everything dependent on the offer? With our other campaigns we don't really have a number because we know the offer and landers we have work, but we usually spend ~$3-5k before making conclusions because there are a lot of variables... and finding the same thing with mobile..

Following Stacks guidelines of 3 main phases, there's about 5+ variables to get enough data for, and factoring in ad cost and offer payout, can sum up to a good amount in testing. Which is fine, but just didn't know if that approach was how some of you guys look at testing in mobile as well.

Right now we only really tested one angle... so we are going to throw up a couple more angles after xmas and see how they do as well. The banners we tested haven't performed too great, but you can find and download here... but if you download them, give some critique as creative design isn't my strong point:

https://www.dropbox.com/sh/vr38xfhfat9sy8c/BBPZGrwjn7

Other campaigns

What's completely nuts to me is that mMedia and Airpush are denying our Candy Crush campaigns... even the ones with advertiser supplied creative. Definitely need to get a rep over there and find out what's going on and how we can get ads through.

With the holiday here, might not be focused too much on building new campaigns till Thursday... use today and tomorrow to spend some time with our families, and monitor/scale our other campaigns... but we are loving mobile so far

---

I've sent in regular support tickets to mMedia asking about denials and received very helpful responses. You should have an assigned rep with Airpush when you sign up...mine hasn't responded to a single email, though.

---

I think my rep once said that Candy Crush is promoted by King (the developers) on Airpush. Hence the strict rules.

mMedia, I have never gotten an ad approved there. Stopped submitting after a while.. my initial deposit is still there after all this time

---

Candy Crush is banned on all those traffic sources. They run campaigns themselves now. Make sure you read the campaign restrictions

Sweeps is banned on most of those traffic sources

---

If your sweep lander is getting decent ctr.. try rotating a bunch of different ofters on the click out. Sometimes a certain offer will just match a lander and device type. Its hard to predict which will work unless you are only working with feature phones.

---

Nice nice, i'd recommend avoiding Candy Crush. I personally think it had its run (about 3-6 months ago). They do tons of in house advertising, almost everyone has the app, and its lost its momentum. Virus/batter scanners and sweeps have a lot more OOOOOMPH to them atm.

---

Well, that explains why one of my campaigns got rejected. What happens if you use a landing page instead of direct linking to the CPA offer? still banned?

Subscribed.

---

Yep still banned as long as send to the offer.

---

You could try bait and switching if your using a banner that doesn't scream "candy crush". Just don't know how long it'll last.

---

Sorry for the delay in updates...


Happy New Year Boys and Girls!

We've been a little all over the map with our setup and structure. The team has decided we'll be more focused and organized with our testing. We will be focused on 1 traffic source, 1 country, and building out all the foundations of a successful campaign. With everyone at different skill levels what we're finding is that there is too much going on and while out initial intention was to gather accurate data fast, and learn mobile... with too many variables in the beginning, we are spread too thin.

To date we've spent ~$1,500, and while usually that would be decent amount to collect valuable information... it's been spread out to multiple countries, multiple traffic sources, multiple campaigns... it boils down to like $50 worth of data for all the variables included.

New approach is to have everyone working together and to use the method above to scale.

Will report back with some numbers on new approach soon!

---

Are you guys going to launch one campaign, or each of you run a campaign individually, then share results? I'd recommend the later. You will gather data a lot faster, and everyone has accountability.

---

We were thinking going the individual route as well... the question that was popping up was if we're each setup with the same targeting or to run different targeting (you're doing wifi and apps, you're doing wifi sites, etc...)... we were thinking the latter here as well.

Thoughts?

---

The data that you've already gathered can still be valuable for future scaling. With it, you might get an impression of which network has what type of inventory in a certain geo and what the costs are.

You could take try offers from 2 or 3 verticals and divide them by targeting.

I suspect the 3 AM n00bs are the coders? In that case, get them involved in running campaigns. They will experience the bumps along the way and will learn why and how coding is a valuable asset to a team like yours.

I often work with a really good coder who doesn't have a clue about IM which results in a lot of time wasted.

Your team has a big advantage on some loner like me. I have no doubt that, if you are able to keep the team well organized, you will have great success.

---

great thread! Damn I must find someone to work with. No idea how to do that though

---

Really inspiring!

Seems like you guys are one step ahead of a mastermind group. Ive really gotta look into pairing up with some fellow mobile affiliates... or train up some of my buds haha

Cant believe the speed of your progress and the quick onset of success. Best of luck in your future endeavors

---

Home > Mobile > Follow-along Campaigns