Hey all,
I'm just wondering, how many different classes of landing pages there are? I know of these:
Rules
Questions
Flog
Farticle
Squeeze
Coupon
I'm just trying to create templates so when I start off a brand new campaign I can quickly setup a LP
Depends on the vertical! In dating, for example, there are also the profile-style landers.
You've also got the straight up "3 bullet points explaining why this offer's great" lander - don't rule them out, they work.
And mobile has a completely separate list of lander possibilities!
If your vertical allows it, probably the best thing to do is to look through a spy tool, note the common lander patterns, and use them as a basis for your categorisation.
Don't forget to innovate, too! I know I run several styles of LP that I've never seen rise to be amongst the common landers, and I doubt I'm the only one.