Budget per demo size (5)
Fellas, is there a rule a thumb for what the budget should be for a campaign in relation to the demo size? I try to keep my frequency caps low. I have been experimenting a lot over the last few weeks. Was wondering if there was a general consensus here for this.
Finally seeing some good results on a new campaign I just setup. Feelin' good 
What are your aims here? Avoiding high frequency, maximising volume, or not spending too much when initially testing?
I think he is asking
For example ...
Demo size is 500k, set budget to $50 for the day.
I think it really depends.
If it's late in the day I tend not to put too high a budget because FB will try to spend it before midnight and usually results in poor ROI.
It can all be changed so I put it at a decent number $30-$50 per 500k people initially, but I tend to duplicate a campaign (exactly the same targeting ads etc) and put them both a bit lower than if I just have one, I find the spend is bit more even and with how random FB can be, it doubles the chance of one of your ads getting a cheap cpc.
So example: if I had a 500k targeting group and I was going to put 50$ per day, I'd duplicate it and put $30 for each campaign.
Thanks dudes, this gives me some pretty good insight.
What are your aims here? Avoiding high frequency, maximising volume, or not spending too much when initially testing?
This would be after testing, if my demo was xxx,xxx size curious what I should make my budget and also keep frequency down. I have found having a budget of say $100 and a demo of 200k causes a 4.0+ frequency throughout the day. $20-30 seems like a good number per 200k. Sometimes though frequency goes above 2.0 which I try to stay below.
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