Home > Paid Traffic Sources > Facebook & Instagram

Had questions on mainting fb image CTR. correct way? Upload time? (6)

12-11-2013 07:50 AM #1 benchek2000 (Member)
Had questions on mainting fb image CTR. correct way? Upload time?

So ive got some campaigns going right now and i was wondering how soon should i bump the budget and does it matter to how much? Like I have a good image with .3 CTR and its 10$ budget thats profitable. Would i screw the ctr up if i would change the budget to 200$ right away? Also does it matter on when you upload your testing images? ive been doing it before 12am everyday. Also the time of day to change the budget does that make a difference? Thanks guys Just wanted to get some of your opinions and i don't wanna screw up my CTR.

12-11-2013 03:44 PM #2 gozzo (Member)

You would probably screw it up. With FB I need to have amazing stats to scale like that. It's safe to assume your CTR will hit a major low the day you scale and it may or may not recover. You're better off making 20 ten dollar ads. You could split up demos to figure out where you're most profitable. Duplicating them will work too.

12-11-2013 06:34 PM #3 benchek2000 (Member)

Hmm thax for that info. Then how would people scale like lets say 500, 1k a day? Would they make a bunch of 10 dollar ads?

12-11-2013 08:20 PM #4 rock (Member)

I was getting legit likes averaging .18 over a week so I bumped the budget from $10 to $150. The price doubled and never went back.

12-11-2013 10:04 PM #5 fatcow (Member)

Quote Originally Posted by gozzo View Post
You would probably screw it up. With FB I need to have amazing stats to scale like that. It's safe to assume your CTR will hit a major low the day you scale and it may or may not recover. You're better off making 20 ten dollar ads. You could split up demos to figure out where you're most profitable. Duplicating them will work too.
You guys are probably taking about RHS ads. What about Newsfeed gozzo? Because if you only have 20k people in your targeting, creating several ads instead of scaling up could mean showing the same ad to the same people over and over while some may never see it at all? I have a profitable Newsfeed ad right now with a 3% CTR, 0.19$ clicks and a 5$ budget and 100k audience. what would you do to scale it up? Thank!

12-12-2013 05:51 AM #6 gozzo (Member)

I'm not saying it's not possible. But I'd want to have the ad in different campaigns before I scaled it majorly.

Also, what I've been doing lately with success is using small budget test ads and then recreating the best performer I want to scale in a campaign all by itself. Then I'll start the duplicate at a high budget right at midnight. This way there's no changes to mess up it's placement.

Home > Paid Traffic Sources > Facebook & Instagram