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WAP Landing Page - Mission unfinished! (4)


12-11-2013 12:48 AM #1 maynzie (Moderator)
WAP Landing Page - Mission unfinished!

Tinder, the Stackmans favourite app ... app of the century just landing pretty hard in AU right now. If people are unfamiliar with it, its basically an app that throws girls at you from your area in which you "rate" or "hate" lol and if they rate you, "its a match!" and then you're able to talk to them.

http://www.gotinder.com/

The whole adult wap scene is in need of some serious update, so I thought maybe a real XXX rated version of the app would be a fantastic way to freshen up the game as a landing page, so I had a little go and this is what I came up with. Because I do not run much self serve adult anymore, this is not a big focus for me but I do believe that if someone took this idea and really gave it a solid go you could make some big big money because all the F***ng pages are the SAME out there and its dying for some creative juices.

I had a little test of this one, and the CTR on the first page was actually great, but you would need to put in a little more work on the flow of the page to keep the users entertained. The best thing of all though, it actually does convert well so there is a glimmer of hope in this pretty ghetto lander.

The first page is similar to the landers you see around with the WARNING etc, but the difference is its very familiar structure to the inside of the Tinder app, of course without the logos (don't sue me). The second page began the reel of the girls, the heart and X both went to the next page. The third page was a more raunchy image and when they clicked the x or heart it would roll over to the 4th page which was very similar to the tinder app in which it says MATCH and from there it went to the offer landing page.

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Taking from this, I would definitely split test more images and I would probably chuck one more page in the middle with another girl to add a bit more genuine to the whole lander in that the first 2 girls don't match but the third does, and the third would be a much hotter/raunchier picture then the first two for the horny dudes out there.


12-11-2013 07:01 AM #2 francis (Member)

Sick idea man. Thanks for sharing.


12-11-2013 08:13 AM #3 Mr Green (Administrator)

Props for pioneering sir!

One thing I have found with these types of landers is you have to go hard or go home. As in, make it look flawless a fully functional app. You don't need to have all the pages, but have buttons to click, and have an alert saying "this functionality is not available for new users" or something a long those lines.

This angle you came up with also gives some nice new options for high CTR creatives. Good shit!


12-11-2013 08:32 PM #4 stackman (Administrator)

hahahah very nice

Definitely had this same idea! I ended up testing something similar over the summer with Snapchat. I had an OK outcome as well. I expected the snapchat hype to increase things, but it didn't yield any crazy results so i kept it for the future.


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