Hey Guys, since I am selling my own product and using ultra cart as my shopping cart would their built in ad tracking / ultra ROI software be enough? Or are there some distinct advantages to using prosper202 for my ad tracking. I have done some light research but figured I'd ask in here while I do some more today. Any advice is greatly appreciated! Thanks
ULTRA ROI documentation - http://docs.ultracart.com/display/ucdoc/17.+UltraROI
Never used Ultra ROI but if you just need to track keywords ( what ads convert / what landers ) , prosper is enough.
Since prosper is free I would test that first. If it's not enough you could always buy the other tracker.
Hmm - their tracking looks pretty under-documented.
I'd ask around and see if other people who know what they're doing are using the UltraROI tracking. My instinct is that you probably want to use Prosper because you know it does the job - ropey as Prosper sometimes is, it tracks the right things in the right way (mostly).