What is the best way to retarget on FB now-a-days? (7)
Fellas, can anyone recommend the best way to retarget on FB?
I was looking at Perfect Audience and AdRoll. I am willing to try both but wanted to check with the general community here at STM first.
Cheers
Perfect Audience lets you run a campaign for two weeks for free (It think - It did when I started). Depending on the traffic you're driving it can might take a bit of time to build the list up.
I used to provide a coupon code to people who were 2/3rds of the way down the funnel and it's been profitable.
Also interested in this topic. I have 30,000 ish people on an Adwords retargeting I set-up about two weeks ago but definitely want to look into Facebook.
I had heard of Adroll but not Perfect Audience. I take it Facebook simply has no built-in way to do this like Adwords has?
Seems kinda shitty that they would take a percentage of everything you spend running the ads and you (seemingly) have to do CPM...
Currently testing out AdRoll at the moment.
They offer a free 2 week trial (Or until $60 is spent) Which is incredibly low. Unless you already have a proven product that is selling, that kind of investment probably wouldn't be able to give a fair analysis.
We have have a product that's selling but losing 3% of our sales from adding to cart but not following through-Testing now to see if we can improve that, if it does (And according to their sales pitch it should) then it will definatly be something that we will spend further time testing.
Facebook has it's own retargeting system now. Dont know if everyone has it but it's being rolled out
I'm a bit of a PerfectAudience Fanboy. Here's a few blog posts and videos I've done in the past.
http://prosper.tracking202.com/blog/...rfect-audience
http://prosper.tracking202.com/blog/...rfect-audience
http://www.youtube.com/watch?v=R_DYfMRQZuA
Just note that if you are promoting something that you can't run directly on FB, you are not going to be able to FB retarget on PerfectAudience/Adroll either.
As imguru said earlier, FB has it's own retargeting now. Some people have it in their Power Editor. For affiliates I feel like over time FB's built in retargeting will take over the need for working FBX partners. Especially since running direct with FB for retargeting will likely be cheaper. However, one useful feature of FBX partners is the ability to retarget on multiple platforms (general web, twitter, fb) with the same cookie pool.
Money Making Tip: If you are not retargeting you should. Just take a look at the source code of many of the campaign you are currently running. You be surprised at how many of them are dropping retargeting cookies, and guess who doesn't get paid when they use retargeting to convert the traffic you sent them.
Originally Posted by ViperChill
For example I've done a test where the same exact ad with basically the same cookie pool profile got hardly any impressions/clicks on one provider while the other one worked quite well.
Another tip: Use Google Tag manger or something similar to mange your pixels. It's a huge time saver, and once you have the GTM code on your page you can add and remove pixels without having to edit your page. https://www.google.com/tagmanager/
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