Hey there fellas, I had a question regarding LPs. Generally, what LP CTR/LP CR should I be aiming for?
Hey hey buddy, this is probably one of the widest answerable questions in all of affiliate marketing, its WAYYY to hard to have a definite answer, we need to know vertical for starters! Then it also broken down by source as some are very different to others in the same industry
Thanks for answering Maynzie. I see what you mean; since it takes multiple variables to calculate the value of an LP, the CTR/CR wouldn't make much of a difference individually and would vary per case/offer. Since an LP with 15% CTR can still drive a profitable campaign, if it happens to have a CR of 45% with a decent payout on the offer?
Finch wrote a very good guide on this a while back: http://stmforum.com/forum/showthread...y-Don-t-Matter
Sweet, I'll give it a read.
yeah LP can vary based on niche, funnel, creatives, etc
if the LP is just a big ass button, you might see a higher LP CTR like 70%+. If it has a few pages of content and the CTA is at the bottom, well, you may see 25% or less.