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LeadImpact - same website, but some with more traffic & conversions, how come? (6)

11-29-2013 04:28 PM #1 ubergeek (Member)
LeadImpact - same website, but some with more traffic & conversions, how come?

Hi everyone,

I am still analyzing this campaign, which I need some guidance.

My budget per day is around $40/day.

Refer to the screenshot below.

Click image for larger version.  Name: my-stats.jpg  Views: 80  Size: 29.0 KB  ID: 1637

Targets (example):-

1) abc.com (11 conversions, but crazy views)
2) .abc.com (4 conversions)
3) //abc.com (2 conversions)
4) /abc.com (0 conversions but almost same views with point 3)

Note: all keywords I ranked #1 spot

Questions:-

a) How come my 1st target has so many views? Is it because it's too broad? Actually I target a site which I don't think broad though (coz abc.com is just an example). Should I even consider to maintain the 1st target?
b) I have disabled point 4 as I am not making any conversions.

Is there any other way I can optimise further? Any way I can turn this to better conversions?

For the landing page performance, below is my stats

Click image for larger version.  Name: lp-stats.jpg  Views: 66  Size: 33.9 KB  ID: 1638

Is my CTR and CR too low for these 2 landers?

Any tips? Thanks.

11-29-2013 11:19 PM #2 dwel999 (Member)

I see all your CPV's are .030. If you were bidding against others they would be different so I'm guessing it's the minimum for that category? If so set up a new campaign but set the category to entertainment. I use that for all of mine and US default is .015 so you could cut your cost in half which should bring you close to black.

11-29-2013 11:36 PM #3 ubergeek (Member)

actually most of my keywords are 0.015. There are some keywords which are around 0.026 (max value).

But in cpvlab, I don't think I can set cpv to each keyword right? I thought I can only do this for the whole campaign in cpvlab? Any help? Thanks.

11-30-2013 04:18 PM #4 bbrock32 (Administrator)

In CPVLab you can't change the CPC for single targets but you can upload spending reports from LI and check real CPCs.

12-01-2013 11:11 AM #5 ubergeek (Member)

Thanks. How do I upload the spending reports from LI into CPVLab? Any help? Thanks

12-01-2013 05:28 PM #6 bbrock32 (Administrator)

Quote Originally Posted by ubergeek View Post
Thanks. How do I upload the spending reports from LI into CPVLab? Any help? Thanks
Don't want to copy - paste pages from their guide since it would take quite some space , so just check page no 53 here http://cpvlab.com/forusers/User_Guide.pdf

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