PPV LeadImpact spreads their traffic? (12)
Hello 
I ran a campaign in France for LeadImpact. My budget is $50/day and 1 user views in 3 days.
This is a dating category. I didn't day part for sure, as I have selected all.
I noticed my views are always on the 12 a.m. - 7 a.m. How come it doesn't cover the rest of the time e.g. after 7 a.m. and before 12 a.m.?
Is it because LeadImpact knows this is the best time to launch dating ads? or is it my budget not enough? or I did it wrongly?
Any tips? Thanks.
How many keywords are you bidding on? Are they high volume in France? Are you bidding high enough? Are you testing URL variations?
Perhaps contact a LI and ask them about volume in France. Or test out some top volume sites, or broad keywords and see if there is much volume.
Sounds a lot like either you're not bidding high enough or your targets just don't get enough visitors.
Remember, only a tiny percentage of the visitors to any site will have an LI toolbar installed, and they limit the number of banners that users see, too. So generally your targets need to be pretty big to get reasonable numbers of impressions.
for the websites' keywords, i am bidding at #1 spot which I can see myself ranked 1. Should I bid even higher?
In terms of visitors, that's weird. I previously aimed 1 site before (A) and got thousands of views (but i already removed all previous campaigns). But in this new campaign, I used back the same url A. But I only get less than 50 views after running for 4 days.
It also seems that most of my views go to another website url (B). Is there anyway I can control how many % views go to whichever website url in LeadImpact?
I am worried, even I increase my budget per day to $200, that website url B will consume all traffic. Unless I pause that, which doesn't make sense as I have conversions. I hope I can give other websites urls a fair chance too.
Any tips? Thanks.
You definitely shouldn't bid higher if you're at #1.
Some other possible explanations: is there a way to bid on a shorter sub-URL of A? If so people might be stealing the traffic that way. Alternatively, has A had some catastrophic traffic drop lately from a lawsuit or something?
Anyone else with hardcore LI experience have any other ideas of what might be up?
How could someone steal my traffic? Hmm?
It's all to do with how LeadImpact allocates bids.
I know a while ago, if one person was bidding on *maps.google.com and another was bidding on *aps.google.com, the second would get most of the traffic - the shorter URL won, and contained the longer one as part of its bid.
Does that make sense?
However, I'm not an LI bidding expert. Anyone have any more insight as to what could be going on in this particular case?
Yes, someone could be bidding "around" you using that technique, but it seems less likely on intl traffic.
If you're bidding on google.com and you're bidding 15 cents, and another person is bidding on google.co with 17 cents they will get the traffic. When you use Leadimpact make sure you use all the alterations.
google.com
google.co
google.c
google.
googlecom
google com
Originally Posted by ubergeek
this is just a general question, but are you sure on your pop size window. someone could be popping over you with the right size and performing better.
It's good idea to not use domains on LI that may trigger pop and remember to change them from time to time.
Thanks,
Johnny
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