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Which way? Broad in foreign language or niche in English? (16)

11-28-2013 05:50 PM #1 inservo (Member)
Which way? Broad in foreign language or niche in English?

Hey there,

I wonder which offer I should promote:

- Broad dating offer in a foreign language (e. g. Be2 in Spain) or
- Niche dating offer in native language (e. g. Military Singles in US / CA / UK)?

Thanks for your help.

11-29-2013 11:37 AM #2 caurmen (Administrator)

Why not niche dating in a foreign language? Choose a broad enough niche and you'll get the added targeting AND the reduced competition.

Of course, you will pay a bit of a price in volume, but there's still plenty of volume in non-English traffic sources. Ask all the guys running adult in German

11-29-2013 11:43 AM #3 inservo (Member)

Thanks for your answer, caurmen (sorry, I feel like a little kid asking so many questions)

I was focussing on which offer was available from many networks. That was actually the broad offer in foreign language... But going into niche for foreign language sounds really tempting (hey, I am from Germany, I know that language pretty well of course...)

Thinking about it... :-)

11-29-2013 12:16 PM #4 andyvon (AMC Alumnus)

One thing to add, you don't necessarily need a specific niche offer in order to promote a niche angle.

For your example, you might as well run a Military angle and send to a generic offer like Be2, as long as you bridge the gap with a solid landing page.

Also, a lot of the big mainstream dating offers like Be2 have a bunch of different offer pages for all different kind of angles like seniors, gay, jewish etc, might be worth checking out.

11-29-2013 01:02 PM #5 inservo (Member)

Hi Andy.... (btw, your name sounds somehow German ;-) )

thank you so much, this really closed the gap. I now feel somehow stupid that I didn't see that myself... :-)

Next step -> read the fllow along in your footer, sounds pretty amazing

11-29-2013 02:33 PM #6 andyvon (AMC Alumnus)

Haha, close enough, I'm from Austria

Happy to help!

11-29-2013 06:04 PM #7 JasperP (Member)

If you speak German really well, you should definitely do a german offer. You can use slang on your creatives that non-speakers won't be able to use.

Also, there is A LOT of german traffic to take advantage of. I've noticed it's one of the bigger non-english speaking demographics

11-29-2013 07:09 PM #8 inservo (Member)

Hey Jasper, thanks for your feedback. In fact I am German and it's my mother tongue... :-)

However I wanted to start with POF and they don't have Germany right now. Any suggestion where to go in terms of traffic?

11-29-2013 08:00 PM #9 JasperP (Member)

if you're up to it, adult traffic has tons of german traffic

11-30-2013 12:16 PM #10 fatcow (Member)

As I am from germany too, I'd love create a nice slang-german angle as well. Problem is I want to stay on Facebook, any suggestions on what to promote there?

Cheers

11-30-2013 04:07 PM #11 bbrock32 (Administrator)

^ You can try running games or daily deals there.

11-30-2013 04:33 PM #12 caurmen (Administrator)

Games? It's a bit of a leap from dating, but it does well on Facebook and Germany's a big gaming market.

12-13-2013 03:54 AM #13 nykotai79 (Member)

sorry for the ultra newbie question but what do you guys mean by daily offers?

12-13-2013 10:42 AM #14 caurmen (Administrator)

Daily Deals sites like Groupon - pretty good general converters.

12-15-2013 05:19 AM #15 stackman (Administrator)

Whats your goal, something that won't required too much "reading into" to figure out if its profitable? Less variables etc?

01-10-2014 03:10 PM #16 thephoenixnet (Member)

Quote Originally Posted by caurmen View Post
Daily Deals sites like Groupon - pretty good general converters.
Is this groupon guide still valid?

Should I sign up directly through Groupon Affiliate program?, or instead use anothe affiliate network?

Thanks.

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