Adult Dating Follow Along (23)
Hey all 
I've recently started doing adult and thought that it would be great to create a follow-along.
I'm promoting an adult dating offer (a EU country) from F5 (I asked Jaimmie and Zack which offer was converting). Traffic source is TJ (I made several placements on Juicy, but they weren't that successful - it's quite difficult to find a website with a high share of visitors from the country I'm targeting, so I'll focus on one traffice source for now).
I spend about 8-10x the offer payout to test a banner.
Here are results of my tests so far:
(all banners except banner 5 were static banners, btw)
Now that I look at this table I think that I should:
1) probably test the same banner across several sites to make sure that its performance is consistent.
2) improve banner CTR
I am creating my own banners and LPs as it looks like that quite often the same banner is used a lot on different sites and it links to very similar LPs (judging by what I saw on STM Adult Ad Spy when checking out banners/LPs for the offer country).
So far I used 4 different angles for my banners and LP (2 banners were for the same angle, I changed only an image, but then read in one of Finch's posts that testing should be more rigorous and that you should test different angles and banner styles as well as different LP styles).
Now I am working on creating new banners of different styles (cartoon, message, etc.) and different angles. I am also working on new LPs to make transition from banner to my LP to the offer more smooth.
Thanks a lot for reading! I will really appreciate your advice/comments!
Nice man, great work so far. TJ is the best quality traffic you are in the right place for that. Maynzie posted a thread about TJ success that would help you a lot.
Looks good!
You probably don't need to spend quite that much per banner - if you haven't read this article on ad / ROI stats yet it might be worth a look. Depends on exactly what you're spending to get a click, though!
You mention that you're using 4 different angles - I take it that each banner is only going to the relevant LP for that angle?
Good job for taking action man!
From what I can see the banners CTR looks quite low while the LP Ctr is ok.
Try getting a higher banner CTR to cut down the CPCs.
Also , I would suggest maybe bidding a bid lower. A combo of those two would bring you closer to profitability.
yeah not a bad start
Keep testing banners/LP combos..
I see that banner_1 got the highest CTR, but no conversions, so i'm guessing that its not following through on the LP.
You have some conversions, so maybe analyze those banners and try to identify elements that convert
Looking good, try to bring your banner CTR up by try some new ones.
francis - that thread is awesome, thanks a lot!
caurmen - huge thanks for the link, this thread of yours is amazing: I started following the approach to testing you laid out there. In terms of banners: that's right, except banner 1 - I didn't sell emphasize the angle on LP well enough, but then I tweaked it and retested.
bbrock - thanks a lot for support and advice man! Got it, will work on banners and decrease bids.
JasperP - thanks, Jasper! You are right, I changed LP to which banner_1 linked and got some more conversions.
theoptimist - thanks man Tested some more banners and working on new ones.
Tested some more banners, ROI slightly improved. I followed your advice and made LP for banner_1 (which had 0 conversions last time) more consistent and aligned with the banner's message - and as a result got conversions!
I spend $43 and $34,81 on banners 6 and 7 by accidentally setting the budget too high - will now triple-check all of my campaigns. I also started testing ads the way Caurmen recommends doing it in his thread: this helps a lot, as it makes the testing approach much more consistent (and helped stop banner_1 and 9 in time).
I've got 5 banners approved today, I am now working on new LPs for them and will create more banners over weekend.
I am also looking at the top performing banners/LPs as Jasper recommended and trying to find a pattern that makes them more effective.
Thanks a lot for reading, supporting and giving amazing advice, guys!
It turns out that it's quite difficult to come up with new LPs and new angles as wells as copies for them, though it is very fun. Sometimes I spend about 2-3 hours on an LP and about 40-60 minutes on a banner, though over time I am getting a bit better and it takes me less time.
Here are some more results (more banners got approved, which I will launch in the evening (Euro time), since results before 6-7pm are below average).
(banner 13 data is missing as I haven't created a proper LP for this angle yet)
Thanks to your advice my expenses have dropped significantly (now I stop non-effective banners) earlier. LP CTR tanked as I was testing new LP styles mentioned in Finch's LP thread. Conversions are pretty low as well, I think it's because of the angle.
Also it looks like there is not enough volume for my country on KeezMovies and Spankwire, but I will test some more to verify this.
Thanks for reading and giving advice!
Yes, you'll find that creating LPs and banners gets a lot faster over time - a LOT faster.
Partially that's getting more familiar with the workflow, and partially it's having a library of things like buttons and familiar LP styles that you can use.
I've finished testing banners from the previous batch, they are all for the same angle:
My expenses were high as this time I set the budget to $20,000 and when I stopped the campaign there was a bit of overspending. The angle turned out to be bad, my creatives are still below 0.3%
My next batch of banners was tested based on Maynzie's approach in his thread, I tested 3 angles, each had 2-4 banners. Angle 1 was quite weird so I only ended up with 2 banners, for angle 3 I couldn't test the 4th banner as I've run out of funds on my account by then. Next time I will add more money in advance.
If I sort banners/angles by ROI, then it looks like that:
1. Angles 2 and 1 outperform angle 3
2. Placement 1 outperforms placement 2
On the other hand, if I sort them by profit then:
1. Angles 2 and 3 outperform angle 1
2. Placements 3 and 1 outperform placement 2
I am not sure which metric my decisions should be based on. I guess ROI, since if I sort banners by profit, banners with a high number of leads/high expenses end up at the bottom and banners which I stopped because of the low number of leads using the banner calculator are at the top.
I've just realized that I should probably also test other offers for this country across these 3 placements and using similar angles (I'm pretty sure I read about testing offers in several threads, but I don't know why I haven't done this yet). Then I plan on testing more banners and angles to get a higher ad CTR and more conversions.
Thanks for reading and commenting!
What's your payout on this offer? I'm guessing it's 2.24, in which case some of the individual banner data here probably isn't statistically significant for ROI yet. You've got good aggregate data though.
Are you direct linking or are LPs in this equation too? Also, were you using the same images for each angle, or different images for each?
Profit = ROI x volume. That means that assuming you believe you've got decent maximum potential volume, ROI is more important. That's somewhat oversimplified but basically true
You are right, it's 2.24 Probably I am stopping those banners too early when I round minimum viable conversion rate? E.g., maximum viable conversion rate reaches 0.03% and minimum viable conversion rate in the Excel file is 0.025% - in this case I stop the banner. Should I probably wait until maximum viable conversion rate drops to 0.02% and stop it then, rather than when it's 0.3%?
I've been using LPs, haven't linked directly yet. Do you think I should test this?
Each angle had a different set of images: e.g., for angle 1 I used images 1,2,3; for angle 2 - images 4,5,6, and so on. Probably I should have stuck to the same set of images for all angles so that the test would be more consistent?
Thanks a lot for the explanation! I didn't really think about the volume and ROI parts, my thinking was more primitive, something along the lines of profit-expenses>0 -> good. Your equation makes more sense.
Yes, definitely: if the max possible conversion rate is above your min.viable, keep it running.
LPs: I'd recommend keeping testing the LPs, just remember they're a factor in your conversions too. I didn't see them listed in your stats - how many are you testing per campaign?
Images: this is one of those moments when there are good arguments to use the same images, and good arguments to use different images. Using the same ones makes the test more consistent in that it removes the "some images are just great" factor, but it replaces that with the "some images work better for some angles" factor. Depends on what your angles are and if the same images would work well for all of them.
Personally I'd recommend a middle ground: use images that you think will suit each angle best, but if one image is doing spectacularly well, test it on the other angles too. And test enough images per angle that you feel you can reliably say your aggregate data is down to the angle being good or bad, rather than just the random choice of images.
Long time no see
I haven't written in a while as I started a new job and had to spend some time on new work projects. However, I still did some testing:
This time I was testing a new offer using the same banners that I tested with the previous offer and a new LP. As you can see, results are pretty bad.
Then I used the same set of banners/LPs to test the 3rd offer, results for which were not spectacular either: only 1 conversion after spending about $400.
Then I tested new angles/banners (I promoted the the very 1st offer):
This time I thought I'd focus only on 1 placement but after the test finished I realized that it's probably less efficient that testing the same set of banners/LPs across several placements at the same time.
Conversions dropped significantly, so I decided to test another placement, but results were even worse - 0 conversions. I guess angles just sucked.
I think I should probably work on my angles as right now almost all of the angles I've come up with myself turn out to be very poor and result in -100% ROI.
Next time I will use some of the existing angles and just add a small twist to them. Right now I'm also testing a Swedish offer but it will take some time as the volume isn't that large.
I've also started reading and taking notes of all adult follow-alongs and all topics in the adult dating section. It gives a lot of ideas for testing.
Here's a new update :
I've spent 5 days thinking about angles during lunch at my job and I've come up with 47 angles which after some thinking were cut down to 21. I love it how eventually it just becomes much easier to come up with new angles.
So far I've tested only 1 across 2 placements, results for which can be seen below:
Results are still average but eventually I hope I will make it.
I've also tested a new LP style which bombed - I had a CTR of 10% and 2 conversions after spending about $200. Interestingly enough, only 1 LP type has worked more or less ok for me so far.
I've finished reading all of the threads in adult dating subforum (I've already read and taken notes of all follow-alongs) and it looks like most newbies started succeeding when they entered a smaller market or used a less crowded traffic source like Juicy or eros-advertising. This is what I plan on doing next - hitting up my rep on Juicy and buying a couple of placements for the country I'm in now (which is Germany). If it doesn't work out then I'll enter a smaller market.
I've also started reading a copywriting course by Jason Fladlien (it seems pretty solid) to improve my banner and LP copy. I want to finally get a 0.3%+ CTR on my banners and I keep looking for new images daily and testing all sorts of effects.
Thanks for following, guys!
Definitely investigate less crowded markets - there's gold there.
Thanks a lot, caurmen! I will!
looking forward to seeing some results from these, like caurmen said unexplored angles for less crowded markets is going to make you money in adult
Originally Posted by maynzie
@davidal - yes, definitely international dating. Niche sites are worth a look too, though.
any update?
i think he didnt manage to make it profit
i have same problem and will move to some other verticals
Originally Posted by atom64
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