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How do I calculate my maximum bid? (6)


11-26-2013 09:12 AM #1 sabi1999 (Member)
How do I calculate my maximum bid?

Hey guys,

I'm looking into Traffic Junky's current bids for my selected GEO ( Netherlands ). And I notice that the top 3 is bidding around $1.115.
Which is quite steep if you ask me. But maybe it's doable on a payout of $5.75...in fact I don't know.

Is there a way to calculate my max. bid? I know all comes to down to testing. But it would be great to know on forehand if it's doable or not.

Thanks!


11-26-2013 09:19 AM #2 vipinext (Member)

Depends upon what CTR they are getting with their banners. Assuming 1% CTR they are paying 10 cent a click. Also if someone is running that certainly means they are making it work somehow


11-26-2013 09:46 AM #3 sabi1999 (Member)

Yeah obviously they are doing a good job on that. And probably also have a higher payout than me. But I would like to know if I can compete with them while having no stats to begin with.
Here is how I calculate my break even point...

Bid - NTV B : $0.70
Payout: $5.75

5.75 : 0.70 = 8.214 x 1000 impressions = 8214 impressions

So 1 conversion every 8214 impressions in order to break even.

I guess only testing will tell if this is doable or not.


11-27-2013 09:13 AM #4 Finch (Moderator)

Holland is one of the best markets to crack given its seemingly infinite supply of good offers.

Just looking over my stats for yesterday, my top Dutch offer had an EPC of $0.89. Not sure how that compares to the guys running on TJ, but you can bet your house that there are some big players operating in that market.

Only one way to find out.

Make sure you explore the costs for Phub A and B vs. Yporn A and B.

Some affiliates will only run on one of each to avoid cannibalising their profits. If a lot of affiliates end up congregating on the A or B spot, go for the other. You're more likely to see an advantage in the less competitive markets, but worth keeping in mind.


11-28-2013 10:16 PM #5 bbrock32 (Administrator)

The best way to calc your max bid is to first see what your EPC is ( on your tracker not on the affiliate network ).

After that you calculate your CPC as CPC=CPM/1000*CTR which we can turn to CPM=EPC/1000*CTR.

That's the CPM you need to break even. Anything less you profit , anything higher you lose money


11-29-2013 06:43 AM #6 sabi1999 (Member)

Got it. Thanks for your replies guys!


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