follow along camp (4)
hi there
a couple of days i made a campaign on fb for a shopping offer:
spent: $ 116.52
made: $ 92.77
audience: 1'400'000
i now paused all ads which got clicks to see how the other ads perform.
- am i on the right track?
- is this just plain bullshit?
- what should i be working on next?
btw. it would be nice to have something like a standard for follow along campaigns... what numbers/figures/info do you need to judge a campaign?
apreciate any feedback!
cheers, ms.
Personally I would have paused the ads that DIDN'T get clicks, and made new variations of the ones that did. You want to work with your winners, not losers.
If you meant you paused the ones that got clicks because the rest of them didn't get any impressions, I suppose thats one way to get more impressions for your ads but from skimming your image there I'd recommend you make much smaller ad groups.
I make groups with 5 to 10 ads in each one when I work on Facebook so there is less chance of 1 ad getting impressions while the other 99 sit there with no movement.
yes, my intention was to get clicks on the other ads. smaller ad groups! thanks for the advice!
- I now made 5 ad groups with 10 ads each
- In the old campaign I killed all the losers and I will _now_ try to work with the winners
Ok so you definitely have somethnig workable, since you almost broke even with very high click prices. Thats means your conversion rate is most likely good. All you need to do is lower your clicks by 15-20 cents, and your golden, which doesn't seem too hard since your clicks are 45cents right now.
If you want to tell me your niche/demo i can probably let you know whats possible
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