Day Parting Statistical Question (3)
I finally got enough data to get down to one lander, one ad image. Now I have a question when and how to implement day parting on PofPro
How many impressions do I need to say "this time and day will not convert"? Can I add together multiple time blocks and say that the time block won't work?
For example example, in the screenshot below, can I sum all the impressions vs. conversions for Monday before 9am and Tuesday before 9am & put them into a calculator? Is this the right way to do it?
Monday midnight to 9am: 5769 impressions, $0 EPC -- convert this to 0 conversions
Tuesday midnight to 9am: 7303 impressions, $6.13EPC (total) -- convert this to 1.5 conversions ($4 payout)
Conclusion: Do not disable Monday -- is this the correct conclusion per the AB math?
my images look really small for some reason, I also uploaded them here:
http://i.imgur.com/YUBYfGb.png
http://i.imgur.com/LlqI8z4.png
I'd strongly suggest that you try to get more than one good image going before looking at day parting.
With only one image running, your campaign will quickly burn out. Get at least 2x the frequency you're running (so 6 if you're running frequency of 3/session), then start looking at other factors.
Day-parting rarely makes or breaks a campaign on POF. It can sometimes help, but there are other factors to consider first.
Ok, will get more images running, thanks for the advice!
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