Mobile traffic + Capturing emails... [NSFW] (20)
A proper email setup for mobile traffic!
There comes a time in an affiliates life when you have to try something new, something fresh, even if it doesn’t make complete sense in order to be the 1st one doing it. Most of the time it won’t work, but when it does you’ll go to the bank withdraw 50k and start throwing it at your cat in excitement!
DISCLAIMER: This is my first test ever with email. I've never worked with it before. This case study is more to show a creative way to buy cheap traffic in low competition countries and how to attempt to make it work.
For mobile emailing collecting to work you need a few things:
1. A good email setup
2. A proven offer that converts with email traffic
3. A solid landing page to capture emails
^^^The 3 ABSOLUTE essentials.
You’ll also need a good budget + time + motivation.. because you’ll likely have to split test a lot of ideas, pages and write quite a few emails for your auto responder. Never written emails before for a campaign? .. No problem. A lot of solid email offers come with prewritten auto responder emails, and if they don’t then you should sign up for a similar products email list and get some ideas!
…onto my case study!
Offer:
Tao of Badass
Niche:
Pickup Artist
Details:
Tao of Badass is a proven converting offer, comes with a bunch of pre written emails to send out all organized in an order to slowly funnel the user to buy.
Our Approach:
Capture the users email right away, then funnel anyone who submits their email directly to the mobile offer. We decided to show them only pickup artist stuff and keep the core idea the same throughout the whole campaign.
Our Setup:
Mobile formatted lander > capture email > send to offer immediately > +email out 1st auto responder email instantly (potentially could go to their phone which will help with an instant sale)
Our Lander:
Top Banners:
…the results?
We’re OK.
- We got 0 conversions
- But managed to collect 120 emails
- We spent $200
- 20% of the emails we’re fake just to see the next page/potential video of the girl in the lander.
- We’ve sent 6 emails out so far, sometimes it takes longer for a sale to happen
...I ended up doing a 2nd test, and 3rd test with no emails.
2nd = Direct linked to the offer. Had 2 conversions, and spent $300.
3rd = Landing page > Offer. Had 1 conversion, and spent $100.
Even though you could say these test proved better than the emails, i still think going for the emails is a better option. Just needs more testing.
...next steps!
What we’d keep?
- The landing pages concept/copy
- The banners concept/copy
What we would improve on?
1. There’s a LOT of ways to improve the number of emails we grab.
Here’s another page i made but didn’t test yet. Android design + sliding android banner with urgency timer.
- Also would try a bunch of different images, and more importantly matching the image of the banner to the image on the landing page, using the same girl.
- Make the landing page background image a GIF of a girl going from clothed to no clothes
2. Come up with a better concept to minimize fake emails
3. Users who X the page could get a popup going to the offer or a dating offer
5. Split test a completely new idea for this offer, something different then our headline with the hopes of increasing the interest rate of the user, thus getting more emails and more actual sales.
6. Split test another offer/idea completely. This type of campaign definitely isn’t a 1 test big $ campaign. There’s a lot more angles to take just with Tao of Badass, and even more offers to attempt this with. Skin CPS, Muscle CPS is what first come to mind.
7. Could try capturing phone numbers as well for legal SMS messaging
I'm going to conclude this case study by saying there is DEFINITELY a way to make collecting emails with mobile traffic a HUGE thing. It involves a lot of testing and if i had to choose the biggest factor to making it work, I'd say it's the offer/niche. Spend your time testing a bunch of those, find one that feels the most promising, then break it down into 100 creative, angles and ideas.
Sick stuff stackman!
It's nice to see something fresh that's hasn't been beaten to death on adult traffic.
I think coming up with a bigger list and emailing about different products ( rotating them ) would help a bit.
Nice Stackbrah!
Very refreshing, not sure where i would go on this. Are you gonna post any updates or the trashcan?
I like this case study. Shows that even when your big time you still gotta do little tests like these in order to find the potential goldmines. Big things have small beginnings.
Stackman I think you should test out Pandora's Box as well. The CPS for that is $100 so if you happen to make a sale that would easily help to breakeven/profit from it. From the test I do, Pandora's Box > Tao of Badass.
Great case study anyway! *thumb up*!
I'd be curious to hear any updates on this if you continue testing it. A friend of mine was urging me to test a similar idea with some adult/casual dating traffic. There is a lot more potential money to be made with the list you build than what you'll make on the dating leads.
-Aaron
It can literally be a few minor splits that turn a campaign from -50% roi to 100%+ and on volume this could mean $xxx,xxx+
That's why we always try to push the idea of the longer term, don't worry about profiting day 1 or day 2 or day 3, if you do thats GREAT! But always be testing to make things better, its the one common thing all the major players practice is constant testing
Nice mang. If you are gonna test again I would just focus on getting the upfront CPA down. 120 leads for $200 is fracking expensive for adult. I'd try to get that to at least 50 cents then. Start moving onto the other steps of your path.
Great test - very interesting stuff.
I'd be very interested to hear what happens if you keep sending your existing list fresh offers - mixed in with actual content, of course. Would be interesting to see if it was just "Tao of Badass" that wasn't converting or if the list was just generally low-conversion for some reason.
@kokofai
I’ll definitely look into it, i passed by this 1 before.
Overall the goal was to collect emails, and see what kind of return is possible. Check open rates, how much an email will cost etc… The next part was to see if sales can be made from the emails.
All in all i learned a lot, and i think there’s a lot of potential with mobile > email, but there’s a TON of variables to test. Types of traffic VS niches VS landing page types etc... It’s untouched territory and I’m not sure i want to continue trekking on it. Possibly a pt2 if i figure out a really interesting concept, until then i'll be holding off.
i'd love to see how you turn this around and make it profitable.
THAT to me, is gold.
so far, this has just scratched the surface.
ok. its losing $$.
now what?
An easy out would be for me to cancel the email grabbing idea and do direct initial sales with Tao of Badass and similar offers. Split test a bunch of new landers and banners, and probably hit profit.
The email grabbing is the hard part and at $1.50+ per email and not owning my own product it's a tight squeeze.
Split testing a new niches would be my next move. Something related to muscle or skin CPS.
I come to STM from the perspective of a product owner. Being in a bunch of high level masterminds (and actually one with the owner of Tao of Badass) I can tell you most of us aim for somewhere between 0.50c and $2 per month per subscriber (single opted in, not cleaned, assumed constant churn of about 10%)
Overall when you consider the big back end offers that owners generally keep 100% of, I guess we can conservatively assume that they make double as much as the affiliate. So 0.50 - 2 becomes 0.25-1 per month can be made as an affiliate with an email.
Other issue to consider is that from our personal in house testing, and just eyeballing our analytics data, people who opt in via mobile are worth a lot less. My guess is it's because the single highest converting point is right after opt in, and they're not comfortable purchasing on mobile, so at the time they're most likely to buy, they're not inclined to do so.
@stackman - Do I smell a follow up??
i second a follow up!
Originally Posted by ret39982
Originally Posted by Mr Green
Best idea i have right now is to drop the Tao of Badass/PUA offers and try a similar idea for dating offers.
After thinking about it for another minute i like the dating idea, it would solve the immediate converting issue i think.
The problem i see is converting users via email for dating offers. Lets bulk up this thread with some ideas, and then i'll get testing!
People do buy on mobile.
It's just harder to do the selling. You can't give them 2 minute videos to watch. Or use farticles with a tonne of dynamic widgets. It's not as easy to read long articles on mobile which are typically needed to sell high priced offers.
Why not for your list collecting phase use "enter email to get access" > redirect to offer. Then you can email them other shiat. At least this will allow you to cover some of your losses when building your list.
Hmm I have bought stuff through my phone before, but mainly just amazon and a clothing site called PLNDR. They both have their own apps developed for easy purchasing. I know Plndr promotes a lot through emails and also through SMS. I think people would be more prone to buy physical goods through mobile as long as there is a good app developed for it or the mobile site flows very well. I think it would be cool if you can capture mobile numbers and market through text messages. Mainly I get that impulse to buy when I get an alert saying there is some sort of deal going on right now. Some sort of discount deals type of niche might work well for mobile.
@Stackman you gotta update this one man, even to this date no one is talking about this 
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