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The Perfect Mobile Banner Ad. (Template inside) (33)

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This is a little document wrote up that I thought I would share with you guys.

I've been getting into outsourcing and documenting my tasks. One of them included creating mobile banner ads.

I did a study of 50 different popular mobile banner ads. I noted down trends I saw between them so my Philipino superstar could use it as a starting point when creating ads.

Here's what I found:


Text:

Colors:


Imagery:


Button:



Animation: Animation just edges out static banners.


Overall:


The Visual:



You can download the PSD file here https://www.dropbox.com/s/f7h3r5qzt2stal9/STM320x50.psd

Obviously this depends, on what OS you are targeting. What niche you are promoting. But if you are new to mobile, this is a perfect place to start!

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Beers on me at SkyLounge !

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^^ Best bar everrr.

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Amazing post! Thank you very much.

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Just found this for icons, thought you guys would like it:

https://www.iconfinder.com

Looks like there's a ton of free icons in there.

Cheers

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Delicious, just bookmarked.

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this is an excellent post on breaking down the working parts of a mobile banner. pure gold!

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Thank you, Mr. Green! This is amazing stuff!

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DAMN!

This is what we love Mr G!

This is MONEY giving to you guys, act act act.

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Excellent post ! Thanx



Mehdi

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This is great information!

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When I click on this link, i get this:


Any ideas why?

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You need to download Photoshop to open PSDs.

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If you don't have Photoshop, you can get a 30-day free trial of it at http://creative.adobe.com . It's about $20 per month therafter.

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Guys, I'm not actually using this banner. I know I haven't followed exactly Mr. Green's standards, but since it's the first one I created I want hear your opinion.
1. Is this enough? (it was too easy to make )



lol

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I'd say that's definitely worth testing!

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Thanks Lorenzo! What about the Font Style? or it doesn't matter that much?

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I haven't split tested much with font styles. I tend to keep to default web fonts. If I am targeting a certain placement I will use their font.

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Split test with sassier, more interesting images. Weird sex eyes, long tongue, etc.. Won't necessarily be better. Just get some split testing ideas together instead of going in with just 1.

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Sorry to bumrush this thread. Haven't managed to come across a thread about images. I know where to find just random images that are royalty free, I use CC search. But how about the images of girls (dating images)?
Is there a good place to find those types of images which are royalty free and something we can use for ads?

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Sites like TheChive, amateur porn sites and forums, etc. Go where you expect hot girls to be shared. The pinterest of sex is great - sex.com - beat that for a domain name!

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Really!? Very interesting. So TheChive lets us download pics of girls? Never would have thought

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They can't stop you, and they don't have copyright authority over any of the images of the girls as they are user submitted.

Taken from their Copyright section:

All images on theCHIVE.com are either submitted to theCHIVE by email or are readily available in various places on the Internet and believed to be in the public domain. theCHIVE respects the intellectual property rights of others and expects its users to do the same. It is theCHIVE’s policy, in appropriate circumstances and at its discretion, to disable and/or terminate the accounts of users who repeatedly infringe or are repeatedly charged with infringing the copyrights or other intellectual property rights of others.

If you are a copyright owner of a photograph or other material that appears on theCHIVE.com, that you claim violates your copyright, please notify us as follows.

If you are unsure whether the content you are reporting is infringing your legal rights, you may wish to seek legal guidance. Keep in mind that submitting intentionally misleading reports of infringement may be punishable under the Digital Millennium Copyright Act, 17 U.S.C. Section 512 (“DMCA”) in the United States or similar laws in other countries.

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This is an awesome guide, thank you! But when I go about following it, it seems like every one of the ads looks noticeably similar -_-

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Do you mean the banners you make are all quite similar?

Gotta get creative then!

Make stuff ugly.

Think outside the box.

Test things you think are retarded.

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Thanks for sharing the insights, this will help in my banner creation.

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How can you setup the GIF in PS (photoshop) so that if the end-user's viewing experience doesn't allow for animation it still shows all the image (i.e. the icon in this case)? When it doesn't animate does the gif just load the first frame or show the last frame or do something else? (I know this is more technical but I'm curious for my audience. Right now I've sort of sandwiched it inside as a middle frame b/c I wasn't sure and assumed it would either run the first or last in this case. Thanks for the thoughts here..

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If you're referring to something like a gif blocking plugin the amount of people that'd be using one is negligible, if you're referring to a traffic source like decisive which only allows 3 loops of the animation just switch the 2 frames around so that the frame with the icon is the last.

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Awesome Post!

Question: Above parameters only refer to 320 x 50? Can it be applicable for different sizes banner?

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Thaaaaaannkssss! .

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Was after something just like this as I'm going to have to outsource all my banner creation, cheers

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I tried to use the template, and translate in local language
..and rejected by decisive.is
reason : misleading content

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Thanks this is very useful, Is there such a template and guideline for 300 x 250 banners?

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