Hey guys,
For a domain ad (right hand side, only on desktops) if I understand correctly, no matter where the person clicks they should go to our website i.e. no where on the ad should they be able to click to go to a fanpage like on a newsfeed ad.
If that is true, does anyone have a theory as to why I (and presumably others) are seeing FB Reports that should 20 clicks but 0 website clicks for these ads?
EDIT: I'm dumb.
It looks like all the website clicks column are 0. So because you only have website clicks, FB doesn't call them that, it just calls them clicks.