Frequency Cap On A Campaign With 1 Ad (6)
I usually run with a frequency cap of 3 and test from there but when running 1 ad is it still a good idea to run with 3? I'm testing it now but was wondering if anyone has tested this before I waste a good day 
why are you running just 1 ad? Is it a successful campaign and looking to scale?
3/day is generally a good number to test with. You can increase traffic by raising the freq cap, but watch the conversion rates.
I run 1/24 if I only have one banner unless it is one of those killer ads that is absolutely crushing it.
1/24, 2/24 for 1 ad I would suggest, when you're running just 1 ad it can burn out pretty quickly, adding some longevity is important. Also I would be throwing in more ads to keep the profit train rolling, sucks when the ad dies and you have nothing to keep it going with, I always have 5-10 new ads going at a time building up the foundation of good converting ads
Thanks for the replies! After yesterday I'm thinking 1 or 2 might be good for some campaigns so that makes sense! I'll continue to test new banners along iwth the one thats converting 
Yah for sure man good luck with it, let us know if you find out anything wacky/crazy in your results !
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