Hey all,
I've been running some campaigns but the way I'm split testing angles and images I find is inefficient and can cause burnout to my images.
I separate my campaigns based on an angle, and have a batch of 5 images. I then create another campaign based on another angle with the same batch of images from campaign 1.
Doing it this way I can clearly see which Angle works better, but the cons are that I'm pitting my campaigns against eachother and it'll burnout the image.
Is there a more efficient way?
Personally I'd use a different set of images for every angle - maybe including one or two images that I know work well, but mostly fresh ones. Just treat each angle as a separate campaign.
At the end of the day, it doesn't matter which angle is better, just whether either of them end up in profit!
A lot of angles will require this anyway. If Angle A is "Young women want to meet older men" and angle 2 is "Meet older women who are DESPERATE for a boyfriend", you can't really test with the same images on both...
Thank you for clarifying..