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testing URL targets (4)

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Just wondering about my url targets

ok so I've built my list of 100ish targets but they are in differing formats ie.

http://www.jhwdchw.com/
werfwef.com
www.hwvfv.com

when testing initially would you recommend having them all the same for eg.

efrwefr.com
ewqf.com
uybuyyii.com

Does this matter that some are starting with http://, some www. etc, if so, how should I have them and why?

cheers

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always remove http://
and www.
when your starting have them all the same, ie

domain.com

then when youve got your feet wet or looking to scale, explore stuff like
.domain.com
domain.co
domain.c
domain.com/
etc
etc

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Tv & LI only don't allow them with http:// or www.

To easily make them all the same format ie, domain.com just dump them in excel and then use find & replace ie, find (http://www.) replace with (leave empty), then find (www.) replace (leave empty)

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Can you explain the benefit of having both domain.com, domain.co and domain.c in there? I have used those in the 'secret outbidding' context, but the way I see it when a user browses to domain.com, your target string will match domain.com, domain.co and domain.c all at the same time so you don't get any additional traffic.
Or is this because of typos or sth? I do see some traffic for domain.c in prosper, when I'm also bidding for domain.com, and apart from typos I'm not really understanding.. how does Lead Impact choose which keyword/url to trigger when you have both with the same bid amount?

Cheers man!

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