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RHS is dead - Facebook Newsfeed/Mobile Ads here we come (11)

11-13-2013 10:04 AM #1 fatcow (Member)
RHS is dead - Facebook Newsfeed/Mobile Ads here we come

The headline was just to grab your attention. I don't think RHS is dead, but I wanted to try something different

So I started out yesterday. I have a fanpage in the health/fitness/nutrition vertical (only around 20 fans, but a fanpage is necessary to promote stuff in the newsfeed). A nice bonus here is that you get fans as a side effect of your promotional posts.

After some initial testing, I think that picture posts work the best. I then put a bitly link in the description that leads them to the clickbank offer. The good thing with newsfeed posts is, that when you chose a "viral" picture, it gets shared by itself and people are doing free marketing for you.

This time I chose an offer where they can opt in to a newsletter and get a free e book. Then they get to see a video for the actual product and receive newsletters regulary. I get a commission on all the sales no matter where in the sales funnel. Will see if there will be any conversions at all and what kind of epc I get. But its not as easy to track because sales can occure days/weeks later when people buy over the newsletter.

Here are the stats after 1 day:
- Optimized CPM for Website Clicks
- Bitly shows 139 clicks.
- 11 shares and 17 likes
- I calculated a 0.06$ CPC (139/8.91$)

Click image for larger version.  Name: Recipe_STM.jpg  Views: 123  Size: 90.7 KB  ID: 1558


My Questions:
- What does "website clicks" refer to within a picture post when it is obviously not clicking the bitly link?
- When people click the picture they basically always click through to the clickbank opt in page?

Any questions? Other stats I should include? What do you think of this kind of campaign?

11-13-2013 10:35 AM #2 caurmen (Administrator)

Very interesting stuff! I didn't realise that you could get free exposure if people share your ad - that makes Newsfeed a whole different ballgame.

Tracking: may be worth asking the merchant if there's any way you can attach a unique ID to opt-ins so that you can track them subsequently in the funnel.

Keep it coming!

11-13-2013 05:52 PM #3 JasperP (Member)

I've always been a fan of clickbank despite the mixed reviews. Never tried creating a fb fan page though

interesting follow along.. subscribed!

11-13-2013 07:43 PM #4 fatcow (Member)

First of all thanks for the interest in the topic.

Actually I just made my first sale with this campaign and I am really excited about it. I know I can't be too happy right now before I waited for some stats to come in, but anyway:

Spend:$9.10$
Revenue: $37.16$
ROI: 308,35%

Also:
31 Likes
24 Shares (seriously dont know why people are sharing so much )

I immediately put up the daily spend limit from 6$ to 12$, although I am not sure about this. Read a lot on here about timing and small steps to put up daily limits, so any kind of feedback is appreciated.

Like I said, not gonna say this is the best campaign ever after one sale, anyway, I am stocked and gonna keep you posted.

11-14-2013 10:23 PM #5 graham (Member)

Great.
Hope the Sign Ups will continue. So you the traffic goes directly to the offer? Do you plan to start your own newsletter if it works? So you could make more money in the long run..

11-15-2013 05:02 AM #6 monies (Member)

Post your current stats brah.. lets see hows this going.

11-15-2013 09:36 AM #7 fatcow (Member)

Quote Originally Posted by graham View Post
Great.
Hope the Sign Ups will continue. So you the traffic goes directly to the offer? Do you plan to start your own newsletter if it works? So you could make more money in the long run..
Traffic goes to the newsletter signup. After that, the offer page with the sales video is shown.
Really good idea with starting my own newsletter. You would not even need you own product for this.
I should just buy a licence for a short ebook, offer the ebook for a sign up to my newsletter list and after that send the people to another offer page. The Challenge here is to find a product that really matches your traffic. what do you think?


Quote Originally Posted by monies View Post
Post your current stats brah.. lets see hows this going.
Really disappointed right now:

Spend:$33.10$
Revenue: $37.16$
ROI: about 120%

Seems like this was maybe a lucky sale. But as long as I am not into negativ ROI I am gonna keep trying. Also there is still the hope for newsletter sales in the future. EPC is down to 0.10$ right now, CPC is around 0.07$.

PS: I wrote the advertiser about where I can check the number of newsletter subscribers, but did not hear back yet..

11-15-2013 10:52 AM #8 caurmen (Administrator)

Don't buy a license for a short ebook, just commission one, IMO.

There are loads of niches with excellent writers who really know their subject but don't have sales skills. Find one of them, pay them to write a short ebook, and use that. It'll probably cost not much more than licensing one, and it'll be a much more valuable offering. Plus, if it works out, you can then have your writer write you ebooks as products - and before you know it, you've got a solid business going.

Also - I'd let this campaign run a bit beyond 0 ROI. Let it get to about double the ebook payout in spend, maybe a bit more, and review then.

11-15-2013 10:43 PM #9 graham (Member)

Hi how is it going fatcow?
After reading this (which might also help you) you could combinate this with caurmens idea and just hire somebody who rewrites their newsletter or some blogs with similar topics or maybe it is even possible to use the newsletter emails from the advertiser, if you ask.

hope you made another sale or more.

11-15-2013 10:52 PM #10 stackman (Administrator)

Nice, i like the idea a lot. I've been off facebook for a while, but if it's a sponsored image post i'd assume the answer to your questions would be:

137 clicks to the image, and once the image is opened then 12 clicked to your link?

11-16-2013 06:47 PM #11 fatcow (Member)

Quote Originally Posted by stackman View Post
Nice, i like the idea a lot. I've been off facebook for a while, but if it's a sponsored image post i'd assume the answer to your questions would be:

137 clicks to the image, and once the image is opened then 12 clicked to your link?

Thanks stackman, but I am tracking clicks with the bit.ly url and clickbank stats and they both show me clicks in the hundreds. I am guessing right now that website clicks is maybe clicks somewhere on the fanpage (in the short description section of the fanpage). anyway, lets get to the stats (no good news):

Click image for larger version.  Name: DDD.jpg  Views: 54  Size: 65.2 KB  ID: 1583

Bitly shows: 509 Clicks
Clickbank Hops: 408
Clickbank Order Form Hops: 67
Sales: 1 :-(
EPC down to: 0.08$
CPC little below: 0.08$
Total Spent: 48.22$


I am going to go up to 55$ to 60$ and then end the campaign if there is no other sale. Little disappointed, but learning from the data. I am going to experiment more with viral images that get shared by itself. Although often those kind of images have little advertorial value, it is still free marketing for you.

Have you seen the Gold Digger Prank? If not, it is hilarious: http://www.youtube.com/watch?v=0iyeUcFKRv4

Imagine ripping the video, downloading it and reuploading it to facebook (would you consider it too dangerous because of copyright?). You could then paste affiliate links in the video description (pickup offers) and promoting the video. People share it, you get clicks. What do you think?


EDIT: Just realized, maybe the 58 website clicks are really the clicks to my bit.ly url but only from the paid advertising. As I am getting a lot of shares and likes to my ad (157 Likes, 55 Shares) the rest of the clicks have been viral/organic. Finally makes sense?

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