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I want the worst performing banner! (39)

11-12-2013 10:16 AM #1 Mr Green (Administrator)
I want the worst performing banner!

Hey guys,

I'm in a creative zone at the moment. Trying to brainstorm ideas for banners. So I thought I'd get some of you mobile guys involved. One way I thought I could come up with good banners is by understanding features of shitty banners.

So I'm going to run a campaign to find the most horrible performing banner. I'm looking for a banner with the shittiest CTR. (Polarbacon get your gimp or coreldraw program out )

Can you please help me find the lowest of the low? Create a 320x50 ad and post it in this thread.

The campaign is for a battery saver.

Please submit a banner in this thread.

I will post results in a few days!

Winner gets: Bragging rights for creating the shittiest 320x50 banner ad....plus an easy $100 Paypal.



Rules:
1. The ad has to be relevant in some way.
2. It has to be approved (so can't just be a plain blank ad, swearing, or a pic of a cock)
3. If you use text it has to be in english.

11-12-2013 11:46 AM #2 caurmen (Administrator)

Here's one to start us off:



Incidentally, I have a suspicion that this thread might actually throw up a few banners that work really well!

One of the things that I often do when directing actors for films is to tell them to act a particularly difficult scene "wrong". It's one of the most reliable ways to get a great performance I know.

It works in other fields too: there's a well-known PUA exercise where you set out to get rejected by 20 women a day, for example. Turns out that it's hard to succeed at that - because you tend to end up failing by succeeding, so to speak.

And there's at least one 20+ book novel series which apparently got started when its author was challenged to write the worst novel he possibly could...

Trying to fail, if done right, removes the fear of failure, gets you thinking creatively, and breaks down all your beliefs about what "should work". It's great .

11-12-2013 12:12 PM #3 Mr Green (Administrator)

I'm going to throw one in. This one I created in the mindset of an advertising agency. Slick intensively brainstormed slogan, branding, disclaimer and stock photography.

11-12-2013 12:25 PM #4 dynamicsoul (Member)

not sure of the CTR.. lol

11-12-2013 12:38 PM #5 Finch (Moderator)

That will be unpredictable.

You could slap up a banner of pure virginal white space and it still might pull better than a banner you expected to do well...

11-12-2013 12:40 PM #6 Mr Green (Administrator)

I'm looking for lowest CTR possible. I have a feeling virginal white space will get curiosity clicks.

11-12-2013 12:40 PM #7 mvaneijk (Member)

Just for the lols...

11-12-2013 12:44 PM #8 Finch (Moderator)

I've gotta say... these all look exceptional.

Not sure why you're outing?!

11-12-2013 01:22 PM #9 htgred (Member)

11-12-2013 02:16 PM #10 dario (Member)

This was for testing a MX campaign, carrier Moviestar.
Very.. very.. lame

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11-12-2013 02:40 PM #11 Mr Green (Administrator)

^^ Must be english!

11-12-2013 02:55 PM #12 dario (Member)

lol i forgot that

11-12-2013 03:30 PM #13 theoptimist (Member)
Worst Banner

Sounds fun, here's mine:

11-12-2013 03:32 PM #14 godspeed (Member)

11-12-2013 04:00 PM #15 kokofai ()



Thor to save the day!

11-12-2013 06:27 PM #16 theoptimist (Member)

I made another one since I was bored, hopefully you guys won't mind.

11-12-2013 06:56 PM #17 snipe (Member)

Could not resist.

11-12-2013 07:17 PM #18 timtetra ()

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11-12-2013 08:10 PM #19 Mr Green (Administrator)

Hahaha these are great keep em coming.

11-12-2013 08:37 PM #20 bbrock32 (Administrator)

Some of these could actually work. Very curious to see the results.

11-12-2013 08:54 PM #21 andy_d (Veteran Member)

lmao loving these banners

Here's mine..

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11-12-2013 09:21 PM #22 sarsap (Member)

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11-12-2013 09:58 PM #23 clubdrock (Member)

11-12-2013 10:01 PM #24 allthegold (Member)

MSPaint skills!

Click image for larger version.  Name: battery.jpg  Views: 2145  Size: 5.6 KB  ID: 1544

11-12-2013 11:42 PM #25 paulis1 (Member)

11-13-2013 12:14 AM #26 machete ()

11-13-2013 12:30 AM #27 maynzie (Moderator)

Haha good thread Mr G!

11-13-2013 03:23 AM #28 natron (Member)

Awesome thread guys
Click image for larger version.  Name: STM-BATTERY.gif  Views: 2640  Size: 10.6 KB  ID: 1547

11-13-2013 04:16 AM #29 miax (Member)

Here's mine...

Click image for larger version.  Name: STM Battery Contest 1.jpg  Views: 2186  Size: 6.1 KB  ID: 1556

11-13-2013 07:43 AM #30 Mr Green (Administrator)

Haha ok there are some horrible banners in there, I thank you for that. Entries are now closed! Uploading ads now.

11-13-2013 08:12 AM #31 dario (Member)

Wait here's mine, i was uploading it to imgur

11-13-2013 08:48 AM #32 Mr Green (Administrator)

^^ Got you in there.

Ads are uploaded to incrowd and now pending. @andreaincrowd please approve all ads....even the one with the black man, don't be racist. It's for education. Do it for the kids.

11-13-2013 09:03 AM #33 maynzie (Moderator)

Quote Originally Posted by theoptimist View Post
I made another one since I was bored, hopefully you guys won't mind.
Wow WTF! I completely didn't see this one, I am gobsmacked we pulled the same images..?

This has actually freaked me out lol, I remember seeing an old ad in the city I believe it was energizer talking about "cell phone resurrection" was a big poster had a very big zombie appeal, has anyone ever seen this marketing campaign before??

11-13-2013 09:57 AM #34 theoptimist (Member)

Lol, we definitely had the same angle going, I guess geniuses think alike.

11-13-2013 01:56 PM #35 stackman (Administrator)

hahaha can't wait to see these results! especially caurmens

11-13-2013 03:19 PM #36 Andrea Decisive (Member)

Gotcha on the approvals.

I saw your Breaking Bad ones and was going to raise you a Downton Abby themed one. But I was too slow.

The vision was this:

A battery dressed in period clothing (possibly with a large hat). Reclines on a day bed and says something to the effect of "Be a dear and find out why I feel so fatigued".

11-14-2013 12:16 AM #37 nefig (Member)

One hell of a thread, cant wait!!

12-23-2013 10:15 PM #38 h0mp (Member)

what happened? 3000% roi?

12-24-2013 12:19 PM #39 caurmen (Administrator)

The results of the Worst Banners can be found over here: http://stmforum.com/forum/showthread...ase-Study-Ever!

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