There's some dating offers that the initial email registration, put the user through a personality test (maybe 50 questions or so), followed by a form to fill out the username, DoB, age, etc, and phone number. Does anyone have any advice on how to make the user more motivated to go through such a lengthy test and providing their phone number? Like on DOI offers I could suggest on the LP that they check email/spam folder, or to provide a real email address for important updates/matches to make sure they see the email and convert, but a phone number seems like it'd be a more personal bit of info to give, and they would just stop registration at that point, and lead quality goes kaput. Same with the test, any ideas on how to prepare them for it other than saying stuff like 'be sure to complete free test to help us find matches' etc?
A couple of angles for this off the top of my head:
Caurmens angle on making it a test is really good, saying it can match you with X or Y.
If your advertising to men you can show a "interesting stat" how personalities matches can connect men sometimes with the hottest chicks.
Along the same angle you can try to say "Samantha is looking for a sensitive man, who isn't a afraid to take the lead", and then say "find out what type of guy you are" and instantly connect with girls like Samantha.
Thanks! Time for me to think up some more ideas along those lines and test
Also think of the TINDER angle (tinder is a app). Research it for ideas, its essentially speed dating and its a really interesting angle