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Jumptap acquired by Millenial Media (8)

11-07-2013 07:17 PM #1 dario (Member)
Jumptap acquired by Millenial Media

My first thought: getting campaigns approved will be less easier.

http://www.millennialmedia.com/acquisition/

11-07-2013 07:21 PM #2 Mr Green (Administrator)

My guess is Millennial will eventually move all JT traffic to the MM platform and wind down JT.

11-07-2013 08:26 PM #3 nitroman (Member)

Originally Posted by Mr Green

My guess is Millennial will eventually move all JT traffic to the MM platform and wind down JT.

I asked about this today, should know more tomorrow.

11-07-2013 08:57 PM #4 deondup (Member)

They will run parallel platforms for quite a while into the future. It will be a mammoth task to move inventory from JT to MM. It will probably be similar to what Google did with Admob.

JT platform just gets a new logo. The rest remains unchanged for the foreseeable future.

11-09-2013 10:54 PM #5 stackman (Administrator)

This will continue happening more and more, a lot of the small guys will get acquired slowly.

01-22-2014 09:27 PM #6 dario (Member)

I can't get no decent creatives approved lately

01-23-2014 02:15 AM #7 doomXO (Member)

having the same problems as well. contacted support, made recommended changes, and still get creatives denied.

01-23-2014 02:38 AM #8 deondup (Member)

you are most likely running something that's blacklisted by Millenial or that does not comply with Millenial.

- Anything that looks remotely like a system message
- Offers like anti-virus, battery apps ec.
- cleavage

^^ just a few

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