Targeting Female 40+ (15)
I have started to promote a dating offer targeting female 40+ Single & Interested in Men & Not specified. Total legit campaign. I have scrapped 100+ images from Social Ad Ninja from those ads running for 14+ days and last seen on past 24 hours. As I am testing the creatives, I can't even got to the 0.15%. My highest CTR was 0.12 in the first but after the dust settles down it is getting back to something like 0.08% in a day. The demo size is about 100K.
I am seeing others are hitting some crazy ctr but I am not sure if they are legit campaigns and as the female demo is hard to get them click on your ad.
Is it possible these days to have legit campaigns in FB with compliant pictures to get some CTR like %0.15?
PS: I am not targeting specific interest or something like that. Just Female & age bracket.
Women, on average, do click less, it's true. However, it's defintiely possible to beat 0.15% CTR with a legit campaign.
One of your problems may be that you're using scraped images: by definition, people will have seen them a LOT before. Try grabbing images from other sources and seeing how they do.
You can also try image manipulation: there are a lot of tricks that work to increase CTR, from drop shadow and borders to playing with the saturation and colour balance.
For female demos, headlines are important too - try testing some of your top images with a variety of headlines.
What sources exactly are you referring to? Stock photos, Google images? Professional vs amateur which works the best? I will use those tricks to fine tune the higher CTR images right? Regarding the title, what am i supposed to come up with original emotional titles as English is not my 1st language 
I think the time you start your ads influence as well: learn at what time you get more clicks and try to have your ads start at that time so your CTR is higher at the beginning.
Also, you could try small budget with high bids: get those initial CTR's up, build up a good history and improve from there.
Fabian, Thank you for those great tips. From your own experience, what is the best time for running the ads, considering the target demo is female 40+? I tested 46 ads with the same title + description in the batch of 10 ads running in the same time on separate campaigns. I let them run for at least 8K impression withing a demo size of at least 50K. The max suggested bid was 0.38 but I places $1 as my suggested bid. The problem is I can't find that image with at least %0.12. my ROI is too negative!
I think the best time is going to depend by geo, you need to run some traffic and learn from it.
About your ads: you mention 46 ads and then batches of 10 ads on separate camps. Not sure I understand this. This is what I do:
I ran one camp per ad with triplicate ads. I run them and let FB favor one and then pause the other two. I think your bid is ok but your demo is way to small, open that baby up.
Now about CTR: don't get to fixated on it (of course having a high CTR will help get those cpc's down). At the end the only thing that matters is conversions were EPC>CPC. I've been running an ad with about 0.07ish% CTR but is profitable so I run it.
Keep on testing and focus monies, not necessarily CTR 
Here is the campaign structure I ran 2 days ago for female 45+ in UK: I created 10 campaign each containing 5 ads. each ad in a single camp was targeting different age bracket with the same title+description+image. So the ads in camp1 all were the same but targeting different age groups. The ads in Camp2 were using different ad image and same goes for the ads in other camps. Is this a good testing strategy? I will give your method a try tomorrow to see how it works for me. I have no idea what the logic is behind duplicate/triplicating ads in a single campaign. Is it kind of loophole in the FB auction algorithm?
Try all of them. Stock photo sites are good for male images in particular.
I spend quite a lot of time looking for new sources for photos that no-one else is using yet.
As far as emotional language goes: one option is to write it in your native language and then get it translated. If you're doing that, I'd recommend going for a non-English country - you're getting it translated anyway so you might as well go for an easier demo, and non-English is easier to crack.
If you want to develop your English copywriting skills, one book you might find very useful is "Words That Sell" - a great list of English words and phrases that you can use in your campaigns.
@Caurmen, you are the one! Thank you for all those great tips. I also find it useful to browse through profile pictures in other dating sites.
Since you're targeting 40+, you should just try to brainstorm and figure out what this group is about.
Maybe they're divorced? Maybe they're single moms?
What would you say to them to hit their emotional buttons?
"Are you divorced and looking for a mature man?" Nah.. that's a little dry.
How about, "These men are looking for warm, companionship to share their life experiences"
I'm not saying this copy works, but try to use emotional imagery in your copy. We all make decisions emotionally, so try to understand your target market.
Also, you should split between at least 2 headlines/copy and compare the difference.
Keep the winner and split test again.
currently i am also working on female dating, more focused on what LP to make though and how to approach females. See lots of male lp's but not many female. Emotional triggers 
@Jasperp, These are great tips but it is hard to come up with new ideas and it requires more challenge as the English is not my first language. When you are mentioning Divorced, do you use precise targeting option in facebook to narrow down your demo and tailor your LP to target that demo only?
@Philwil, I have put a week or so on spying on the competitors ads & their LPs but it didn't help me much as I need to craft my own angle and it looks like big things happen when you find a unique angle to approach your demo.
i'm not even saying about selecting targeting, just the basic principles and ideas of marketing and segmenting your target markets.
Think about how marketing is catered towards men.
A good example is "beer commercials". Beer commercials target their market towards men over 21 right? So what kind of messaging do they give us?
You might have seen commercials of dudes being "cooler" with the ladies. Like as if drinking beer will get you laid or something.
By using sexy women in beer commercials, that's a particular angle that they're selling you on. They're selling you on the idea that if you buy their beer, the ladies will give you more attention. It couldn't be more opposite.
Or how about the angle that "cool shit happens when you drink our beer". These commercials tend to have a more humorous aspect to it and you remembered it because it was funny to you.
Now think about women viewing these commercials. These women are obviously not their target market, but they're viewing it anyway. They're not the ones buying the beer and they probably don't think much about it.
TV doesn't necessarily have a great way to target demographically, so they make sure their messaging is catered towards their target market.
If the beer commercial gave you purely logical stats of their beer like, "Our beer has less calories. It takes approximately 26 days to produce our beer. ".
Guess what, that campaign is most likely going to flop because men don't care about that.
My point is to understand who you're marketing to and figure out the messaging to push their hot buttons.
currently targeting really broad, over 100 clicks and ctr is 0.200+, go for bald dominant looking guys with a smile.
Originally Posted by Philwil
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