CPVLab: Multi Option Campaigns - Landers and Offer IDs (9)

Since I'm in adult dating pretty much all my campaigns are multiple option to direct age groups to different offers. I don't know if its a coincidence or not but when I switched from DL & LP campaigns to multiple options I noticed a huge difference in conversions even though I don't get that much clicks for 18-24 years old. From what I understand, each option group would equal a different ID on my landing page:

Option Group 1

http://tracker.com/base2.php?id=1

http://tracker.com/base2.php?id=2

since the id in base2.php?id= correspond to the option group in a multiple options campaign, the IDs for each offer don't really have much use, so it doesn't matter if you change those or not.

As far as how the offers are rotated, it doesn't seem to follow an alternating sequence. However, it appeared that the offers clicks evened out eventually.

Then what's the purpose of the ID field?

If using them doesn't match them up?

LP ID1

Offer ID 1


LP 2

Offer ID 2

Can that make them match up correctly?

The id is the option group ids.

As for single offer ids I always keep them different ( ids normally should be ) and never had any problems.

The reason I asked the original question is because I was wondering if its possible that the multi option campaigns could have an effect on my conversions.. i know that by splitting ages I'm going to have lower conversions, but I went from 60-80 in 1 day to under 10 across all offers when I switched to multi option campaigns.. To test this, I ran traffic traffic to an offer that I haven't been able to convert in days by running it as a direct link and landing page campaign so I wasn't able to split the traffic at all but as soon as it started to get some impressions I started to get some conversions. I didn't want to run much traffic to it, but seeing how it hasn't converted all day as a multi option but it does instantly set up as a basic 1 offer/landing page is confusing me.. If my conversions dropped to 0 when I switched to the multi option that would be 1 thing but I still get conversions just much lower.. is there anything that could cause this? Here is my multi option campaign setup: http://d.pr/H8sS .. does anything look out of place?

Are you redirecting based on a survey like "Are you 25 and over?"? That can have an effect on conversion rates.

I'm assuming that you weren't redirecting based on their answer with the DL/LP so that could be your issue

Originally Posted by JasperP

Are you redirecting based on a survey like "Are you 25 and over?"? That can have an effect on conversion rates.

I'm assuming that you weren't redirecting based on their answer with the DL/LP so that could be your issue

Looks like you have it setup right.

Personally, I would change the ID 1 under option 1 to like 1001 then do and option 2 to 1002, I don't know if it matters but you have id = 2 up top.


base2.php?id=1001 would send to Offer for ages 18-24
and
base2.php?id=1002 would send to 25+ one.


Also, you could copy the lander to another name, and direct link to offer from your lander (using some sort of id that lets you know it was that lander)

With the basic DL/LP, you can set up direct links and landing pages then choose a percentage to rotate between them.

or wait.. i think you're setting up 2 completely separate DL/LP campaigns right?

You would have to manually rotate them with a script. Here's one quick and dirty way:

<?php

$r = rand(1,3);

$link[1] = "http://cpvlabtracker.com/base.php?c=11&key=123123123" . "&" . $_SERVER['QUERY_STRING'];
$link[2] = "http://cpvlabtracker.com/base.php?c=22&key=123123123" . "&" . $_SERVER['QUERY_STRING'];
$link[3] = "http://cpvlabtracker.com/base.php?c=33&key=123123123" . "&" . $_SERVER['QUERY_STRING'];

header("Location: " . $link[$r]);


?>

http://mylandingpage/r.php?keyword=123

http://cpvlabtracker.com/base.php?c=22&key=123123123&keyword=123