So whats going on with this LP? I like the seamless transition from LP to offer page and want to test it in a few campaigns. When you click on it, it doesn't appear to go from website to another. The typical click, blank screen, new web page doesn't happen here. Instead, upon a click it gets transfered almost instantly and without interuption to the offer page, as if it was a form submit or something. Gonna try and reverse engineer and test.
They're using what's called a "modal window" on top of the main website background. It's a div floated on top of the main page and appearing/disappearing using Javascript.
It's a useful trick - here's a tutorial on creating them. It's not the simplest tutorial in the world, unfortunately - you may just want to google "jquery modal window" and read the docs there.
NSFW - http://instabang.com/ uses something similar. Lots of dating sites do and it'd probably convert very well on a landing page!
Quite some dating offers use them.
Would be nice to see the data of the split test between opening the offer in a new tab and on a modal window.
small details but they may have a large impact. I thought i was creating a "modal window" when I simply just had a div over the slightly opaqued offer background, but I was merely opening a tab. :/