Please share your experience using this relatively new technology.
What ads networks are currently using this? Tips and tricks?
And what downside that we should be aware off
from a preso (ses london '11):
- Retargeting/remarketing should have a strategy behind it based on individual user scoring and interests
---> not every visitor to the store deserves the same approach.
---> drill down as deep as you can, but keep in mind that (at least with google adwords) you need 500 unique cookies
- Timing is important online just as much as it is offline.
---> right offer, right place, right TIME
- Don’t scare away potential customers by “stalking” them when saturating the market with ads at too high a frequency
---> sistrix, seomoz... bloody stalkers.