Home > Paid Traffic Sources > Facebook & Instagram

---

Targeting 22 Mil - CTR 0.3%... CPC still going up? (36)

---

Hey Guys,

So out of pure chance I decided to try a campaign on FB. It worked, made $50 in first day,
4 days later doing around $200/day.

Issue:

I paid $100 in ads yesterday and had revenue of $399.

Today, I upped the budget to $250 (at 12:30 AM), the CTR is stable but the frequency
is at 2.03 (yesterday it was 2.4), the CTR is .32 (as opposed to .31 yesterday). BUT the CPC is
going up to .034 from .026 yesterday... this equates to a loss of around $100 so far today.

Example:

Yesterday:
CTR: .306
CPC: .0268
Spend: $100
Reach: 494,894
Frequency: 2.5
Clicks: 3,724
Revenue: $392
Profit: $292



Today SO FAR:
CTR: .32
CPC: .0371
Spend: $104.07
Reach: 421,440
Frequency: 2.0
Clicks: 2,798
Revenue: $274 (actually $337 without refunds)
Profit: $174


Why is the CPC going up? I have set it to "optimize for clicks" in the facebook bidding options.

The ad is targeting 22 MILLION people. So not sure why the frequency is so high.

Cheers

---

My first reaction would be to tell you that is just adjusting to the budget increase. Let it ride, it should normalize, even come down.

---

OK. I'll do that

Thanks!

---

Hey mate.

Nice stuff. You pushing Clickbank?

You can optimise for REACH which will then signal FB to display your ad to more UNIQUE people. However, this has its drawbacks. I've tested it and it can work if your unique CTR is good (note that sometimes, displaying your ad the second time is actually what will get the click - Facebook is not dumb, and they know what makes people click). So, test and move forward! Frequency of 2 is not bad for 400k people out of 22m.

---

Very good guess. Yes I am I thought it would be considered "legit" and not get me banned.

Is it? Never actually asked...

Well it did go to a .3% CTR within a few thousand impressions if I recall correctly.

THE ad just got retro'd for what I'm promoting. I'm stumped though because I'm split
testing 2 offers, so not sure which one caused the pause. Time to test.

I'll keep on running it as it is now (without optimizing for REACH) and see how it goes.

$200/day is not bad and that's with a cap of $250 spend/day, I'll try to get the spend up
and see how it goes, in the meantime try to duplicate the winning camp. to another traffic
source so if facebook suddenly decides they don't like me for whatever reason I'm not completely
fucked.

Thanks!

EDIT: Should I get an account rep?

---

Hey Guys,

Update real quick.

Tested another offer and the results were ridiculous:



Some days did $900+ profit spending $200 (including refunds).

One ad got paused when I tried hitting my limit of $250 and
realized staying at $200 is fine at the moment since I have nothing
else going and want to get this offer working on other traffic sources
before trying to blow it up on FB and possibly getting banned.

I've set it up somewhere else and so far it's at about -50% roi.

Today it's done a huge profit though (after 3 days optimizing it's
profitable for the first time on this source).

Here are the spend stats (facebook):



I re-uploaded THE one ad that got retro'd. It's now doing .6% or more.

CPC is about .06 or so. Still climbing, and I'm testing more ads, but I'm pretty
happy with the consistent 400% ROI or more.

Thought this would also motivate some people.

Cheers

EDIT: Any way to make the screenshot upload more viewable?

---

My first big campaign was almost the same as this. Facebook, 10M+ demos, 0.4% CTR, and a lot of money.

---

gettinpie, congrats on 400% ROI!

I also had problems uploading screenshots, did you try the forum image upload feature? I sometimes just post the link to my dropbox screenshot (hope thats allowed) for better resolution.

Also: Would you mind sharing a little bit more campaign details? Like are you doing a lander? What Gravity/Price has the product on Clickbank and what vertical is it in?

---

The devil's in the details, ain't it?

Lander. Diet. One of the top 10 products.

Cheers

P.S. I hope you understand my reluctancy for detail.

P.S.S. This campaign came from being creative (and keeping it simple) not from
spying on other people's campaigns.

---

Fully understand :-) And more details than a lot of other people give out... But asking is always worth a try. Thanks!

I have not had a lot of success with clickbank+facebook combo. But never used landers. I always get really good CTR but CR is always really bad. Also: I guess you are targeting US (and maybe canada/australia/gb)? Because in my country (germany) for example, people will basically never buy "information products" or other products you see on clickbank, and this is I think a cultural thing, not a language problem or anything...

---

Are you sending them to a video sales letter?

I find a lander is also really good because it also allows me to capture them
for retargeting purposes down the line (you know their interests, and it's a specific
demo, so easier to remarket to them).

Yeah, Germany. Interesting culture (coming from a german who grew up outside of
Germany and recently moved back to his "roots"). I am indeed targeting english
speaking countries. I usually stay away from them, but after testing the same campaign
in spanish and it being a huge flop I decided to try it in english. Wooo.

Have you thought about monetizing them some other way? A branded german offer or something?

Cheers

---

is fb allowing click bank? they wont ban if advertise them? Also is diet allowed on fb, some people told me thats its not.

---

I think so to all the questions. No ban yet I know they're not aff friendly and their guidelines are ok with diet.

Cheers

---

thax alot

---

This is a very informative thread, thank you. I really appreciate you sharing that it's a fb campaign, diet related, country, lander technique.

I have no interest in copying this, I don't even do facebook or diet, but it's great to read the details of what's working for you, I'm sure it will inspire me in other ways.

Most people create threads that are like "today I hit $100 profit!" and nothing else, which is really not useful to anybody.

Congratulations on the success and keep us updated. I will be following this thread.

---

Thanks for sharing, that's a great money and ROI. Congratulations and keep going!

P.S. Is it possible to track CB conversions with Prosper? If not, how do you keep up with tracking all this?

---

You can pass along subids.

Many CB sales letters are no less hypey than diet pills... once your account is investigated it's done, Facebook won't care that it's an eBook and that CB will refund every request they get... FB doesn't give two hoots.

You can't calculate on face value. Just like with DOI dating offers, where I can see sales trickling in for 3-4 days after the initial click (as people sometimes verify their email address after the weekend etc.), Clickbank's refund rate is about 5-10% on average (20-30% for IM offers, where serial refunders do their thing on every release and you can't stop them). So for DOI dating I always add 10% to the total revenue of the day for the first week as there isn't yet any historical clicks that will trickle in sales yet. After the first week ROI improves.

That's one more reason people shouldn't kill campaigns early before they optimise and BEFORE these historical clicks turn into current-day money as well.

And for Clickbank, assume 10% of your revenue is refunds, so always do -10% in your calculations.

Good thread. I haven't had luck with CB on FB as dating is just so easy, but you're making me want to go in the US market now... I remember everyone that knew about POF telling me to stay away from US and focus on international, but I hit the US from day 1 and only had one unprofitable day (my first day). That's what this thread is getting me to do now: smash the States.

---

I think he is sending them to legit lander first.

---

Yes it is, you just have to contact the affiliate manager for that product to talk to the IT department to place the pixel.

Though I use the subids for tracking.

Interesting, though as Godspeed mentioned, I am using a legit lander. Regardless even if the
account does get shut down, the campaign works, so I'll have to get into the business of account
creation... wooo?

As mentioned the profits include refunds. I do it on a daily basis... but so far the overall refund rate is about 8%.

Hahaha thanks I was staying clear of the U.S. as well, breaking even and at a slight loss in most
other countries. Decided to test a new camp in the U.S... Instant profits.

I still prefer other countries for the "lack" of competition, but the U.S. is extremely commercialized and
they're way more used to buying stuff online, so in some ways it's easier.

Cheers

---

I made my first big campaigns with clickbank.. used to push all sorts of CB products on Google Adwords when I first got started.

Nice work!

---

venus factor in clickbank is killing it now in womens weight loss.

---

Good info in this thread! thanks for the share
How is it going? FB still allowing you to promote CB?

---

Was planning on making an update soon

So far it's still running. CPC's have gone up a bit so the margins are getting slimmer, but it's still
averaging $200/day (profits) (over the course of the last 7 days).

Last month the average was $300/day (profits) so you can kind of understand the margin slipping factor.
And... I HATE refunds. lol.

I have no problems with FB at the moment. They've retrod some ads but they still auto-approve all ads I keep
testing.

I'm currently looking to scale (bought an account and cloaker) with rebills.

The problem with rebills is it's harder to get high CTR's on the LP and the sales page doesn't really sell anything,
so I'm working on coming up with a sales funnel for the rebill offers.

So for an overlook: Still going, slimmer margins but still testing and trying to get rebills running for a higher and more
consistent ROI because the only reason the CB offer is working is due to the dirt cheap clicks on FB i've been getting.

Cheers

EDIT: I'm VERY sure this is only working because I have a legit looking lander and the CB offer is a "?/gray" in WOT, and I had previously run an attempt at my own offer so I got a good rep with them.

---

How would you explain the German Truth About Abs offer making tons of sales?

---

I was talking about Facebook, can you show me screenshots promoting this offer via Facebook (RHS, Newsfeed)?
I guess those sales are coming from somewhere else but not sure.

I admit that I cannot generalize the fact that germans won't buy info products, but I would take any bet that americans for example are much more likely to buy those kind of products in general

---

I've never promoted it… but I am interested in why you think Germans wouldn't buy it. What specifically about German culture do you think causes that? Is it because YOU wouldn't buy that you say all Germans wouldn't buy? I ask because I'm interested in running traffic in Germany (different offer) and would like to pick your brain for a minute! Germany seems like a very profitable country to run offers in. For starters, your economy is kicking ass, which I would think translates into good conversion rates.

---

No its not beause I would not buy it but I never heard of anyone who every bought an information product of a landing page. But I am sure there are people in Germany that will!
It will just be harder to gain their trust I guess, germans are very sensible to scam offers and very suspicious. So please go for it, also skype me for further details I gained on the german market: michi001.

Another thing: I work with a lot of marketers here in germany and I myself sell mobile websites that cost monthly. Germans in general are much less willing to pay monthly fees than I experienced in other countries.

But in the end, it depends all on your ad copy, your image and your landing page I guess. Everything is possible and maybe I just didnt find the perfect angle.. Also tell me if I can help with translations (and maybe "slang") as I am a native german

---

Hey Guys,

I'm in a pickle and need your insight and wisdom.

I've created a new landing page for rebills.

It's doing great. BUT it mentions FREE. A lot.

Should I keep on running it/mention it to the AM, or change
it so it doesn't mention free that much?

Thanks!

Cheers

---

Just add the word sample to every instance of free! 'Free sample' and 'Try before you buy' sounds much more inline with the offer. Are you concerned with quality? All the flogs I see running play up the free angle, so I don't think you have to worry about it too much with rebills. If people cancel before the trial, they are still going to get charged. The offer owner can't pay out $40 CPA if 50% of people cancel those trials. It's a pretty shitty thing to do, but that's the nature of those kinds of offers.

---

There are definitely people who buy that shit. I even sell products with in my opinion bad landing pages. The biggest problem is, that there aren't a lot of great products to sell. But maybe it is that way because germans don't love these things.?

I would love to have a real german Tao of Badass or dconstrukt's Insider Internet Dating. And yes there is a german Tao of Badass but the landing page, video and narrator are nothing in comparison to the real Tao of Badass landing page.


congratulation to your success gettinpie and thx for sharing all this info.

---

Great thread with lots of information. Good to know CB offers do well with FB .

Thanks.

---

I know the guys from flirtuniversity.de really well, check their offer, IMO they do a better version of tao of badass, have a lot of proof from the big german media (RTL for example) and do their stuff really well. Let me know if you want me to hook you up.

Cheers

---

Any updates?

---

Just testing the rebills atm. Still profitable but trying to tweak the margins + lp's.

I've decided to go full rebills + other cb products.

I prefer rebills because it's much more stable and no refunds 10 days later

I'll keep you updated

---

any updates?

---

Hey Guys,

I've currently paused all fb camps due to ridiculous CPC's and will be resuming it in a few
days/week.

In the meantime I've been running mobile and having inconsistent high XX to low XXX profit days.

Cheers

---

Home > Paid Traffic Sources > Facebook & Instagram