Coming up with unique angles? (13)
How do you do this? I think a lot of my ads are too boring, and could really benefit from unique angles to stop them blending in so much.
I'm in the dating niche on POF, incase that matters.
STOP ignoring angles!
http://stmforum.com/forum/showpost.php?p=68761
This should help ya.
Apart from that, get a piece of paper and pen out and write down all the reasons someone would sign up for your offer, all the point of views you could sell the offer from, all the demographics that would be interested, all the angles you see running now. It will expand your mind in no time.
I'd say just think about the offer you're promoting and think what kind of different groups could use it.
Example:
Let's say we're talking make money online...
Standard:
Make $1000000000 working 10 minutes from home
Get rich online
This guy made his fortune online
More unique:
You won't make 500$/h, but 25$ are possible working online
You won't get rich, but it's more than 9 to 5
Lots of free time? Start working online for extra bucks
Are you even stacking, bro?
Last one is maybe a bit special ^^ but you get the idea. These are not angles that are full of innovation and will revolutionize the web, but I know for fact they worked for me. Much more than giving out any angle here, the thing I'm trying to say is: when you think of make money online, you think of get rich online, be the next Facebook - in fact everybody thinks about this outside our industry. Chances are great they'll ignore it as they've seen it in every placement / tv spot already. It's also not credible.
By even slightly adjusting / changing the angle you can get a much higher performance. Think of single moms. Make an ad for them saying ' Lost your job after getting your baby? We're fine with single moms working from home for us'. I know it's very generic and very broad, but the idea can be applied to any niche. They won't be focusing on making a million in the first month, they much rather prefer a realistic scenario in which they can make a couple of bucks working from home.
I highly recommend mindmaps for getting new angle ideas.
Sit down and just start putting in things that people might want, things that people might fear, etc, etc, as Mr Green says. Then start breaking out from them into sub-categories as you think of them: for "things people might want" in bizopps, for example, you could have "take care of kids", "save for retirement", "make money after layoff", "buy drugs", etc.
Then keep adding branches and moving stuff around.
"Buy drugs" and "save for retirement" - hmm, it's not just kids who want to buy drugs or indeed other recreational things. What do Baby Boomers want? Maybe we could hark back to the '60s when they were young and free? Maybe we could talk about regrets? Going back in time? "Wish you'd bought Google stock in 2000? This new program will make you think you did!". Etc.
Because of the nature of the mind-map, you'll tend to keep thinking of things randomly: it's a great tool for letting your mind wander, which is exactly what you want when brainstorming. Don't rule ANYTHING out, no matter how stupid it sounds: it might provoke a much better idea later.
I haven't done dating for a long time on FB or POF but I had good success back in the day. I was targeting females and broke it down into the 'types' or girls and their mindsets. There's the girl that just broke up, the girl looking for love, the girl that wants attention and so on...so played off that. One of my better ones was a guy kissing a girl on the cheek with his arm around her and the headline was something like 'Not All Guys Are Jerks'.
Caurmen is on the money with mind maps. I use these when researching the granular elements of any vertical, and at the end, I have a big panel of data that shows me where the gaps and disconnects are, what people are asking, what tools they like to use, what companies are already promoting, what colours are being used... You get the idea.
I'm horrible at drawing, so I use Freemind. http://freemind.sourceforge.net
I've been making some mindmaps since reading this thread and caurmen's advice (thanks caurmen) a few days ago. Just wanted to pitch in and share my experiences with another mindmapping tool - Xmind - after having done some research on the best mindmapping tools.
So far I'm finding it pretty user friendly, and it has a lot of pre-made templates. A lot of ways to customise my mindmaps too. Only downside I'm finding is maybe the spacing is a bit off - my maps are kinda sprawling and it's not fitting very much on the screen without zooming out a lot. Maybe that's just the type of branches I'm using in my maps though.
Overall, would recommend.
I agree with Caurmen. I use mindmaps myself and I often collaborate with my team using mindmaps when we want to come up with something innovative.
It's all in the research. If you do enough digging you'll find an interesting fact or unusual story you can spin into your big idea.
You also want to be clear on the mechanism (what makes the product work) and marry the two.
6 years old thread, what's the point in bumping it?
Originally Posted by matuloo
What I don´t get is, don´t people see how they can hurt their business themselves when they do certain stuff like bumping such old threads when it´s not really needed or when they try to promote their biz as hard as possible with valueless posts or when they blatantly spam just to get more eyeballs to their sig or so?
Last points are not specifically meant towards rugster, it´s just a general thing i noticed from several users already.
If the last three posts are from the last two days though, doesn't that make it current?
Originally Posted by rugster
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