Words do no justice to how good these books are:
Creative Mischief: http://www.amazon.com/Creative-Misch...2719710&sr=8-1
Predatory Thinking: http://www.amazon.com/Predatory-Thin...2719710&sr=8-2
Some of the best anecdotes and lessons for advertising I've ever read.
Get them!
I'm halfway through "Creative Mischief" and it truly is a great read, very entertaining and instructional at the same time. Thanks for the recommendation!
While it is focused more on traditional agency marketing, there are a lot of parallels that you can draw to IM and I had a bunch of "Aha!" moments while reading.
To much ADD to read these days, gonna have to cop the audiobooks. I swear affiliate marketing does something to your brain... Audible for the win
Kindled both of them. I read the first few pages on Amazon and they both look great.
Kindled both too. Look forward to reading them and cheers for the recommendations!
Bought them the other day after reading your blog post on Creative Mischief, i did click your amazon link on your blog but was sending me to .com instead .co.uk
geo-targeting needed for that £0.27 commission 
BTW, the author of these two has a blog as well - I've been reading it after Finch recommended Creative Mischief. Some good stuff:
http://davetrott.campaignlive.co.uk/
Yeah, the blog is definitely worth a read. His writing is like a wet dream. Love the anecdotes.