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Facebook: Why my banners just keep 2-3 days for 0.1%+ CTR, then drop rapidly (4)


10-21-2013 07:03 AM #1 suipowers (Member)
Facebook: Why my banners just keep 2-3 days for 0.1%+ CTR, then drop rapidly

Hi, I don't konw why my banners just keep 2-3 days for 0.1%+ CTR, then drop rapidly.
My targets people is 300K, but in actual operation, It is about 184k.
Freq: 2-3
My ad banners are spy through tool, i think if it is a reason.

Can you give me a few advice?


10-21-2013 10:28 AM #2 caurmen (Administrator)

Is that a drop after the first 2-3 days? If so, that's normal: banners tend to drop CTR after the first couple of days, as they're no longer shiny and new.


10-22-2013 11:40 AM #3 dr_ngo ()

You took your ads from a spy tool, what do you expect? Everyone in your demographic has probably seen the ad already and won't click on yours. Create your own ads and they'll last longer next time.


10-26-2013 12:07 AM #4 stackman (Administrator)

Ngo said it!


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