Hi, I am bidding for brand + keyword on Bing ads. I would like to know the starting bid and keyword position I should try to achieve to get good ROI. Any suggestions? Also how do I lower by bids? If I get good CTR, will Bing ads lower my CPC? Thanks.
You need to bid high and don't focus on the ROI when you lanuch fresh campaigns to let the ball rolling. after you've got some impression, track your ad position. You need to build up some history.