I just set up my first PPV campaign, in fact it was my first paid traffic campaign ever.
I am running weight loss offers on Leadimpact and using CPVLab to manage everything.
I noticed that Leadimpact has a tracking conversion script which can be added to landers. Is this necessary? CPVLab will provide the same info right?
Thanks!
Cpv lab will provide conversion data if you have set up your offer to either fire the cpv lab pixel or send a post back.
The tracking pixel used on lead impact is if you want to tell lead impact the click they sent resulted in a convention.
Normally I just set up my link with tokens, in a way where I get all the info I need from lead impact and manually upload conversion when I see them from the offer I'm promoting.
I find the data is most accurate when done this way.
I would recommend AGAINST using any traffic sources conversion pixel.
Internal teams, the jack your shit. Leadimpact are guilty of this.