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How many clicks I should run for the offer on facebook? (6)

10-13-2013 01:11 PM #1 suipowers (Member)
How many clicks I should run for the offer on facebook?

I am running one dating offer, and I have two cpa network and two landing pages.

1. In order to know which network has the better conversion rate, how many clicks I should run?
2. In order to know which landing pages has the better conversion rate, how many clicks I should run?

Thank you very much!

10-13-2013 01:14 PM #2 Mr Green (Administrator)

1. You should base it on conversions, clicks. Wait to you see say 10 conversions, if its anything more than 6-4 then cut the bad network, if it stays even then keep running till you can make a better judgement.

2. Same goes here, base it on conversions. If your landers have 100,000 clicks each and only 1 conversion, you can't really call any winners.

10-13-2013 02:17 PM #3 suipowers (Member)

Great, Thank you, Mr Green!

10-13-2013 02:40 PM #4 suipowers (Member)

Quote Originally Posted by Mr Green View Post
1. You should base it on conversions, clicks. Wait to you see say 10 conversions, if its anything more than 6-4 then cut the bad network, if it stays even then keep running till you can make a better judgement.

2. Same goes here, base it on conversions. If your landers have 100,000 clicks each and only 1 conversion, you can't really call any winners.
Click image for larger version.  Name: 16.jpg  Views: 52  Size: 60.4 KB  ID: 1423

Look at the data, I think if I don't need to see "LP CTR" and "CR", just see the "EPC"? Although "CR" is more important than "LP CTR", but "EPC" can response all, my idea is right? Thank you!

10-13-2013 02:43 PM #5 Mr Green (Administrator)

eCPM is the piece of data that says it all here. I haven't run your numbers through any statistical significance formulas but from experience I can safely say that you should kill the first lander and let the bottom lander run.

10-21-2013 10:33 AM #6 cyberdelicstudio (Member)

I look at impressions and CPC. If you're not getting CRs after 10K then you need to cut it. If CPC is low (like 0.05/0.06 which means high CTR) I will let the ad run some more time because the traffic is cheap. If there are no CRs after 20K impressions it's time to move on.

You need to use whatever works for you. When I first started I thought LP CTR was the bees knees but there are other factors that can swing it. Just go with the flow.

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