From POF to Bing to Adult in 1 month (25)
I work fast. Maybe too fast.
I'm running dating on POF at first because of the troubles with FB (see my post here = http://stmforum.com/forum/showthread.php?12065-How-to-avoid-lower-risk-of-Getting-your-FB-acc-banned&p=122729&viewfull=1#post122729"
I already ran campaigns for:
-young guys 18-24 looking for casual dating (got a lot of cheap clicks with the right photos, but no leads!)
-mature men 40-50 and 50-60 (very difficult to get clicks)
-christian dating for women (few cheaps clicks, just started yet)
-asian dating
-mature women
I have engineering background, so if something doesn't work fast, I want to fix it already.
All of these campaigns were direct-linking, but I use the same font/color/image of the offer so I was thinking to get at least <10% CTR, but no.
In my mind, its all about k.i.s.s. so for my first LPs, I am doing a "fake" unlock page with rules, where I take a screenshot of the offer's LP, gray it out, and ask in pop-up to confirm age, location,etc.
So that would be my first quesiton, do you have any ideas for "rules" questions?
I am currently asking if they come from "geolocation city", and if they are over 18yo, but there must be something better.
When I become profitable, I will post screens of all materials.
If you're thinking to run a Rules lander, you absolutely have to read Finch's post on the psychology behind them: http://stmforum.com/forum/showthread...ighlight=rules .
Awesome stuff in there in general, but in particular, discussion of the questions on the lander and how/why they work.
Originally Posted by caurmen
I am modifying right now my "unlock" LP with the tips over there. Will update soon.
Spent all day creating a LP from scratch (i can code).
Dynamic "lock page" wich grays out after half a second.
3 rules dynamic "yes / no / confirm" pops out to unlock.
Dynamic geolocation.
Combine that with my niche hitting 0.712% on POF.... I should get lucky.
So I got some clicks on casual dating.
I just don't get people.
They went on my LP, which has for the background an exact screenshot of the offer LP.
Then they click/confirm 3 TIMES different rules and then get redirect to the offer LP,
yet they still don't convert into leads.
WTF?
Are you split testing offers? Ideally you're going to run 2 offers and each of them on 2 different networks for starters. Even if the network has the best intentions there's nothing they can do if the advertiser is scrubbing them. The offer is SUPER important on POF, you could have the best funnel ever but if the offer isn't a good fit you'll be in the red.
^^this. Test lots of offers.
It's been said time and time again - the LP's important, the ads are important, but the offer's crucial.
Like I said in another post, I switched recently to Peerfly.
So yesterday I tried my new LP.
Here is the a screenshot of results.
I am disappointed.
First of all, I think 7% is way too low for the LP i created (screenshot 2).
Secondly, the clicks you see are actually clicks after the 3 steps rules/confirm sequence of the LP. So they should be pre-sold a lot more!
Basically for the 14 uniques clicks I see in peerfly, I had 25+ in my traffic source, who just didnt make it through the complete LP.
So,
I just went online with a VPS loaded with 4 different IPs. I will be starting FB soon.
the amount of clicks is to less to say anything in my opinion, cr and epc looks not so bad. but 7% is too low for a landing page, you should start a different angle and splittest the lps, you never know what converts well we you don't test, sometimes you love your lp and think "damn this lp is killer, best i have ever made" and when you run traffic to it you see ctr is really bad and it is converting like shit.
maybe put a picture of a hot girl in your lock screen, not too hot make it look real. you can also split test text and colours and girls if you implant one. also i would spilttest more offers and offers from different networks.
if you're running that offer on POF, enjoy your ban. If not, disregard my comment.
Originally Posted by adfire
2 quick questions:
-what is good CTR for a dating LP?
-anyone have experience with the bounce-rate? Basically some people just leave my LP the moment they see it. That makes my conversion drop a lot. But the people who go through my LP converts at 20%.
Originally Posted by keepitsimple
If you are not running it on PoF, where are you running it then? Because if it is adult the lander could be "sexier", besides ctr% is always lower from adult traffic sources, then say from FB or PoF.
Originally Posted by kabouter
Now that I am positive, I find it hard to scale. The impressions dont just go in fast enough. I want to switch to facebook, on a much cleaner CPA offer of course, but I think that now with my experience I am ready.
I tried to change the title of the thread because I don't do POF anymore, and I tried 2 other traffic sources already. I want to post here what I learned so far, if anyone can get something from it, because myself I learned a lot from other people posts.
On POF:
-Clicks from older people were harder to get.
-It seems illogical because the biggest competition is probably here, but best returns I had were 18-25 males, I could get clicks at 0.23$ without problem in USA.
-I always started with a low bid of 0.23$ and would go up if I wasnt getting enough impressions, for example in Australia I was at 0.43$
-The photo is everything. As you know, sometimes a borderline photo will get approved one day but not the other. This borderline photo will make you positive. So what I did, the moment I have a very sexy photo approved, I would simply use it for all my targetting. For example when it's evening in Australia I would change the country of the campaign demo, and then modify my landing page to redirect to an Australian offer.
-Why I left POF? I got positive quickly, but with my niche I just didnt see how to scale.
Bing:
This was a complete flop for me. (oops: I just checked my account and saw that 1 campaign went well, the cougar one)
Check the screenshot in attached files.
I did mature dating for men & women in France & Canada.
I stopped because I didn't see clicks.
For women it was extremely hard for me.
Adult:
I started adult when I found that one free webcam site I know (for purely professional reason 
) had their own ad system. So it was a perfect opportunity for me to start adult without gambling much: minimum deposit 20$ and low competition.
This was 4-5 days ago.
In attached files, my stats from yesterday.
So it seems 3 clicks leaked out (16 from trafficsite but only 13 in offer network), anyone have experience with bounce rates on LP?
Looking at this screenshot, I think it's obvious the future is in adult (for me at least). Maybe it was beginner luck, but I made 45 times my money or ROI of 45 000%.
EDIT: The forum pic attachment sucks, it resizes everything to tiny, here are my 2 screenshots:
What would you like the thread title changed to? I can get that done.
Originally Posted by caurmen
@blackramer, your inbox is full I can't reply.
UPDATE 29 october 2013:
I let my same ad run on the webcam site, and the conversion plummeted, no idea why.
I am still positive tho: 10 people went through my LP and landed on the offer - 1 convertion
Spent: 0.1 x 15 = 1.50$
Revenue: 12$
PROFIT: +10.50$
Plus, I just deposited 200$ into exoclick.
I geo-targeted my offer and went with the same CPC (0.1$).
13 peoples went throught my LP, landed on the offer, but not a single convertion.
That is pretty weird because my LP is a 3 steps rules LP, as they have to click 3 times to access the Offer's LP.
Any ideas why ?
I had 1600 clicks with exoclick, men enhancement product. Not a single conversion. Didn't try more, but I guess it's MUST to use their premium targeting and target websites, not only target by country.
I am now getting a lot of clicks, but big bounce-rate. I think it's time to switch to VPS from shared hosting...
Originally Posted by raffaello
Seriously, chances are this'll make a significant difference.
Originally Posted by montrealim
Originally Posted by raffaello
Ok guys, I went big with Exoclick.
I have to update you to the last 2 days.
First day I went with my same multi-click rule LP that I used on the cam website with incredible ROI. Well on a big traffic source like exoclick it was much harder.
30 october
Spent: 10$ on exoclick
Got 120 clicks on my banner.
46 people went through my LP - 3 conversions - 6.5%
Revenue: 36$
Profit: 26$
Yesterday I went hardcore, and tested my first LP but with rotation of 2 other versions plus a direct link. They didn't fare well so my results are not as good.
I spent much more to gather data from exoclick, to see wich of their websites are getting clicks and converting, so I can pause the others.
31 october
Spent: 46$ on exoclick
Got 344 clicks on my banner! (0.11% CTR, not bad for adult I think)
88 people only went through my LPs - 2 conversions
Revenue: 24$
Profit: -12$
Comments? Suggestions?
Today I will focus on my positive LP and target on successful sites from the exo network.
Maybe try smaller buys on a platform like juicy ads? Exo and TJ are basically the biggest advertising platforms in the industry and with that comes a lot of competition.
Don't test too many things at one time. Get some good converting banners and start collecting your sites that convert, stick with the lander that's working.
Once you have your list of sites that convert, move onto testing landers.
Originally Posted by montrealim
Am I missing something here? $46 is not a lot of spend on ExoClick. It's going to take a lot more than that to get some decent data on multiple tests.
You've tested 1 or 2 hypothesis, which is just getting your foot wet. Need to test a wider range of angles/creatives/LPs.
Originally Posted by paulis1
Today I'm still positive, 12$ spent, 2 conversions = 24$ revenue, but it just PAINS me to see so many people going throught my multi-click LP only to not convert when they land on the offer.
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