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Questions for Starting Campaigns - Facebook 2013 (23)

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STACKDADDYS,

I have been out of the Facebook game for over 2+ years, but was recently checking out some stuff there but would love to get some basics down before diving in. Yes I know, times have changed and I am asking for a lil help

Okay, so you have your demographics all check and you're ready to start the campaign, and its legit no cloaking is needed. I would love to turn this thread into the basics of campaign creation and testing for Facebook as its very scattered through the forum and we could get a really sick thread going here with lots of information for tackling the monstrous beast!

1. Test headlines vs Test images?
2. How many ads to start with?
3. Time of day to submit? Does it matter?
4. How long do you wait before pausing ads? (is there a time? or $$ amount? or # of impressions
5. Does the low budget, high CPC, wait for high CTR then up budget principle still work the best?
6. CPC vs CPM?
7. How are you setting up the targeting for your ad...? (1 precise interest per ad? or multiple?)
8. When you've got your winners, then what for more volume/scaling?

Thanks dudes, these are questions compiled by me and a couple other guys!

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It certainly is a different game from 2 years ago. Something to keep in mind is that what works for me, might not work for you. I strongly believe FB nowadays also categorized accounts in certain groups. I know a few people who got into the "wrong group" which means your placements suck. That being said, here's my $0.02.

1. Images = 10 times more important than headlines. 70% of your CTR is decided bij the image, 20% by the headline and 10% by the ad text.
2. Hard to put a number on this. You want to get the highest CTR-CR combo, testing images is required for this. Personally I don't put in more than 4 ads per campaign to split test due to the retarded system FB uses to give impressions to certain ads.
3. To my believe there are 2 shifts of the approval team. If your ads get declined by one, you can try it 8hrs later or so and they can get approved.
4. If after 8k impressions the CTR isn't high enough OR CR is horrible, I pause
5. Nope, scaling on FB is really hard nowadays. If you up your budget, your CPC will go up as well. Best way to scale nowadays (imo) is to copy the winning ad in a few different campaigns with let's say a $50-$100 budget each. So you'd have 10 campaigns, each containing 1 ad.
6. Either use CPC or oCPM (optimized CPM). Both work for me. oCPM tends to give more volume.
7. I try to go as broad as possible (the bigger your audience, the lower your CPC)
8. See 5

Good luck!

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Scito... on this:


5. Nope, scaling on FB is really hard nowadays. If you up your budget, your CPC will go up as well. Best way to scale nowadays (imo) is to copy the winning ad in a few different campaigns with let's say a $50-$100 budget each. So you'd have 10 campaigns, each containing 1 ad.



will having 10 campaigns (so thats 10 ads) all the same, with the same targeting and bids.... wont you be competing against yourself? seems like 1 campaign would get the impressions while the others dont since they're all competing for the same price and targeting.

curious to know...

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If your demo is really small (let's say 50,000 people), yes this might happen. If your demo is above 500,000 you won't have a problem. They have SO MUCH inventory available, don't worry about competing with yourself.

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1. Test headlines vs Test images?
-it's all about the image. The image in your ad will make or break you. Look at the headline/copy as a way to fine tune a good image.

2. How many ads to start with?
-This is a matter of preference and will depend on how much you want to spend and how much you want to track without overwhelming yourself. I usually start out with 5-10 ads and go from there.

3. Time of day to submit? Does it matter?
-I don't really have an opinion on this and don't think it matters much.

4. How long do you wait before pausing ads? (is there a time? or $$ amount? or # of impressions
-I usually don't make any decisions on an ad's performance until the 2nd day of it running. Your CPCs will be higher the first day. By the 2nd or 3rd day you will have a much clearer picture of how things are doing. I often have ads doing 0.20-0.25 CPCs the first day but see them drop to single digits by the 2nd day.

5. Does the low budget, high CPC, wait for high CTR then up budget principle still work the best?
-Yes. I always start with a low budget and set my CPC way over the recommended bid. This works well but can make it difficult to scale. I often have ads that I would love to crank up the budget on but your CPCs will sky rocket as well. I scale by continually adding and testing more ads.

6. CPC vs CPM?
-I prefer CPC but some like CPM

7. How are you setting up the targeting for your ad...? (1 precise interest per ad? or multiple?)
-I go as broad as I can but, it can depend on what type of vertical you're running. With dating I go very broad and don't use any interests. With the muscle camp I'm running I do use targeting to try and find people who will be more interested in what I'm selling. You will generally get better results with a more targeted campaign but the trick is to do that without shrinking your demo down to 50k people.

8. When you've got your winners, then what for more volume/scaling?
-I scale by continually adding and testing more ads.

One other thing I do is only put 1 ad per campaign. This allows me to allocate the entire budget to an ad and know I will get enough traffic to make a good decision about it's performance. I don't want FB picking a winner for me and starving the other ads in the campaign.

-Aaron

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so aaron...

when you're first starting your campaign...

you're doing 1 ad per campaign... and like 5-10 ads (same ad) using different images? (since images are the more important factor)

you're doing this so you can see what each ad does on its own... vs having fb's retard system tell you....

pretty cool.

i'm a fucking retard...

did 1 campaign... same ad with 7 different photos.

paused the ones that got no traction... kept the ones that were getting clicks/highest CTR's.

but was wondering wtf about the other ads..... are they THAT bad? made no sense...

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Yes, I'll come up with my copy and headline and then pick out 5-10 images that I want to test. Each ad goes in it's own campaign so that I know that each ad will spend it's entire budget.

I used to get so pissed when the ad with the shitty CTR is getting thousands of impressions while another ad (that I thought would do really well) is only getting a couple hundred impressions. I don't want FB's shitty algorithm deciding which ad I should be running. This way allows me to spend the same amount on each ad and then make a more informed decision about how it performed.

-Aaron

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I'm planning on running a test to see if a couple of RW's top offers will convert on FB - they aren't the typical CPA offers so we have no idea if they'll convert. I'm wondering if you guys have any suggestions about what I should set my daily spend at per ad (I plan to test 5 ads - each its own campaign).

Thanks! Jacquie

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good shit aaron.

was wondering this.

i just did a campaign that had 7 images... same ad copy. 1 was getting a ton of clicks (of course fb kept running more to it).... 1 got a sale... of course it only got like a 1/4th of the impressions.

so the way to start out... 5-10 images, same ad copy, same targeting.... into their OWN campaigns.... to see which image rocks it.

As far as the interests go.... i've heard some ppl say 1 interest per ad... others saying to add a bunch to get a profile of your demographic....

not sure whats best, what works? etc.

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Thanks so much for the input, super appreciated!!

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Curious, what vertical of CPA offers can you advertise on FB without getting banned or fucked over? I see people recommending clean campaigns... Do you recommend cloaking?

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Games work well on FB, as do clean dating offers, as do things outside the "usual" affiliate verticals. Nothing's competely free of the risk of bans though.

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Dating is also a tough one now.

Talked to my FB rep and he told me the only "dating" that is allowed is fb apps.

They want to keep users inside FB and even that isn't going to last for too long.

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So, cloaking it is! ;-)

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That's bad! I have just started in dating niche with FB.

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What kind of cloaking do you recommend?

Until now, I use my own shared hosting with a subdomain where I installed prosper 202. Then I chose "force cloaking" for this campaign and add the url in my ad. Often times, I get the error "Preview not available" but the ad still gets approved and works.. Any thoughts on that?

Thanks

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@fatcow - on FB, cloaking refers to using a dedicated cloaker program to run different offers from the ones Facebook thinks you're running. It's a pretty complicated, technical business.

Prosper 202's "cloaking" is cloaking the other end of the funnel, stopping your affiliate network from viewing your landing pages. I know, it's confusing the two terms are the same, but they're referring to very different things.

Oh, also - if you're on shared hosting, I'd get off that as soon as possible and onto a VPS. Shared hosting causes huge problems with Prosper's tracking in particular, and can often lead to you thinking that your campaigns aren't working when in actual fact it's the tracking that's going wrong.

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A friend of mine got his account banned for submitting charity ads. Yes you read that right. It was charity ad and they banned him. It's his profile account so the history part wouldn't be a factor for this. Rest in peace FB.

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I miss my fb account

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@kokofai - Wow. They really don't want money, do they?

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Damn, they must be catching on to those tactics. I imagine people who know what works are keeping to themselves at the moment, especially in account creation I've never been hit up as much about FB accounts in my whole career

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It's been brutal lately, I took quite a beating this past week! FB has definitely stepped up their game recently. But, there's plenty of money to be made if you are able to keep accounts up and running.

-Aaron

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That's the reason why facebook is best direction to go now,
Less competition if you figure out account creation techs
and still shit loads of volume me thinks !

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