Understanding Bids and when to Lower or Raise Them (6)
I'm putting out campaigns and playing around a lot with bids.
What should I look for in my volume monitor when I raise a bid from .73 to 1.00 vs lowering it from 1.00 to .73.
This is my targeting:
Male
Jewish
US
This is on POF, I assume?
Basically, you're looking for the best balance between volume and cost. Experiment with a wide variety of bids, but over a small amount of time, to figure out what the right range is.
Does that help answer your question, or did I misunderstand there?
Defintely makes sense. I also looked at Ipyxels analysis snd cleared some things up for me as well:
http://ipyxel.com/pof-case-study-the...-relationship/
I am wondering though, according to the tutorial you recommend a strong/aggressive(?) bid of .73 to gather initial data on creatives. Looking at the Ipyxels analysis the marginal increase of impression decreases significantly from .51. tO .61. is .73 like an initial quick catch all?
Also, there are tons of variables that affect then outcome of profit. Has anyone tried to use something like stochastic calculus to really get a grip on Pof?
Remember that the ipyxel study's from a year ago - and everyone's read it now 
I've not formally tested this, but my informal experience is that bids are a bit higher than they used to be, and I've had more luck with .72 as an aggressive bid. Will depend on your targeting though.
Stochastic calculus: not to my knowledge. I've been interested in doing some more formalised testing on this sort of thing in the past, and have talked to some machine learning experts about it, but it's too far down my "big projects I don't have time for" list to surface particularly soon...
Some quick thoughts...
I saw that this is for PlentyofFish.
It's really as simple as adjusting your bids for a few days and monitoring the ROI.
Most people will think lower bids is better because your margins increase right? Wrong.
Higher bids could mean you get the "better" inventory. You get access to the higher ROI placements and visitors. So sometimes bidding higher can actually make you more money than lowering your bids.
But yea every campaign is quite unique so there's no simple rule of bid high or low. I usually start off my bids extremely high because I have the budget and I want to collect data as fast as possible to analyze.
Correct me if I'm wrong but you recommend to pretty much (if you have a large budget) is to get enough data quick then lower your bids while you analyze what converted and then work/target those again and kill off ones that have bad ROI? I'm not using POF but I'm using Adwords Display and SiteScout.
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