Starting PPV Today - Follow Me On My Journey (26)

Hi my name's Chris Kanze. I have heaps of experience in internet marketing. I'm very used to the PPC payment model but never tried PPV.

I'm heading into this with $500 & hope to make at least $250 out of it ~ Enough to learn the basic ins and outs of PPV with smaller offers before I work my way up to the big guns.

Right now I'm using LeadImpact and promoting an iPad offer with PeerFly. I just setup 2 landers for my campaign and tomorrow (10/6) my keywords (URLS) should get approved. I'm using prosper202 & tracking everything

I'll keep you all posted as to how I do on the day to day, as well as give you more in depth details as I continue.

Thank you!

Good luck man, and welcome!

Day 1:
Still awaiting keyword approval. I've decided to stick to the iPad campaign, make it work. Will update with data tomorrow.

Question:
What's a good rule for testing; as to how much you should spend according to the offers payout?

With PPV you can afford to test directly based on statistical significance for LPs and targets, IMO - see my tutorial on cutting by EPC coming out later today.

The old rule of thumb is to cut targets when they hit the payout or 2x payout of the offer, but I'd recommend Actual Math instead.

Don't forget to test multiple offers - or the same offer on multiple networks - too.

Thank you for answering so quickly. Will do so, tomorrow.

Transitioning from PPC to PPV has some similarities. Optimization of targets is like optimizing keywords in a way. LPs will be a little bit more compact and need to captivate the user right away. Other than that, you could probably optimize it the same way as your PPC campaigns.

Looking forward to your progress man

Originally Posted by JasperP

Transitioning from PPC to PPV has some similarities. Optimization of targets is like optimizing keywords in a way. LPs will be a little bit more compact and need to captivate the user right away. Other than that, you could probably optimize it the same way as your PPC campaigns.

Looking forward to your progress man

Day 2:

So yesterday night my campaigns went live. As I tend to be with PPC, I was doing some tweaks here and there to the LP's as they were live and receiving traffic. I saw a few trends with colors and text vs images. As far as my landing pages go, I'm testing 3 & so far there is a clear difference in CTR's which is nice to see.

As far as conversions go, I had 2 yesterday, and once my keywords get approved today I'm hoping for some more.

I've spent $40, made $2 but I'm not worried at all. I'm more than prepared to blow through a few hundred to learn the basics of PPV with email submits, and if I can learn how to break even on email submits, then higher paying offers (Sign ups, sales) should be a breeze for me.

Question: What do you guys think about Geo targeting (writing attention NYC visitor for example)? What do you think about text-only LP's?

Thanks for tuning in

Geo-targeting is definitely worth a test. Anything to captivate the user right away is going to help.

Text-only with a HUGE headline smack in the center? PPV LPs tend to be short, sweet and straight to the point, so try it out.

Originally Posted by JasperP

Geo-targeting is definitely worth a test. Anything to captivate the user right away is going to help.

Text-only with a HUGE headline smack in the center? PPV LPs tend to be short, sweet and straight to the point, so try it out.

Day 3

Today I tested three landing pages. Two with text and buttons and one with just text. The one with text was the winner. I'm still looking for new ways to optimize this landing page. I'm trying to target apple visitors but I feel as though my target is too broad, and this is why my ROI is so low. I've gotten 1 conversion today. I'm planning to target only iPad customers at apple.com, with geo targeting as well as acknowledging that they're an Apple Visitor. How does this sound?

Those are today's stats for the lander that is outperforming the others. I'm going to optimize it a bit more. I know the ROI is terrible, and that's because my targets are terrible. I've swapped the keywords out with targeted keywords that are highly targeted and tomorrow I'm hoping to see some good results. If anyone knows the script to GEO target through region, or city please link me. I've been trying to set it up, but haven't succeeded yet.

Thank you!

Geo-targeting: this post has details on how to set up the Maxmind databases for city or region targeting. Let me know if you need more specific tips after that!

Day 4

First off, thank you caurmen. I'm looking for something a bit easier if you know of any other way since I'm not to tech savvy.

Most of today was spent waiting for my keywords to be approved, but within 30 minutes (30 minutes ago actually) the new keywords have already generated 3 leads, with only a -29% ROI. So right now I'm pretty happy as I'm seeing improvement. I made some slight changes in the wording of my landing page which I believe had the greatest effect on the CR. But I still need to work on the CTR. I'm going to try to focus on getting a GEO script working.

Question:
Are colors really worth testing for text-based LP's?

Colors: Yes, definitely. Depends what you're testing - a tiny tone shift won't have a huge effect most of the time - but color has a surprisingly powerful effect on conversions. In particular, try color-matching with your offer.

Geo-targeting: what specifically are you looking to do? I'd guess call out the city on your page?

Originally Posted by caurmen

Colors: Yes, definitely. Depends what you're testing - a tiny tone shift won't have a huge effect most of the time - but color has a surprisingly powerful effect on conversions. In particular, try color-matching with your offer.

Geo-targeting: what specifically are you looking to do? I'd guess call out the city on your page?

OK - where are you hosting your LPs? If you're at Beyond, they probably have geolocation installed.

Otherwise, I'd recommend asking your hosts to install the MaxMind databases as per my post - you'll need access to a geolocation database to be able to call out cities.

As a simplest-possible option, you could try using the MaxMind Javascript -

<script src="http://j.maxmind.com/app/geoip.js"></script>
<script type="text/javascript">document.write(geoip_city());</script>

Day 6

Thank you caurmen I will try to implement that soon once I run another test batch.

Just ran out of funds on LI, I made $18.00 out of the $200 that was spent. Even though it wasn't much of a return, I'm proud of generating some of the first revenue.

I'll be pushing another $200 through come tomorrow, and I'm going to be testing allot more variations of landing pages/keywords. I'm also thinking of using a different offer, perhaps choosing a whole different niche as I feel it would be more profitable and worth my time to focus on something that would generate more revenue.

Question: What do you guys think about swapping from iPad to another niche? If so which niche?

Hey man, congrats on your first profits. Keep it up.

My suggestion would be to keep your tests a lot tighter budget-wise. You could probably have gotten the same learnings here for $50 instead of $200. One of my mistakes early on was not starting tests at the $10 campaign minimums and slowly increasing them. Even though I couldn't afford to lose money, I would see a conversion and think that if I just spent some more money I would get some real data. So I would often see one conversion and then let a test run way past where I should, losing $100 instead of $10. Part of being more effective for me has meant minimizing losses in the testing phase. For me it's been more of a self-discipline thing.

If you can find other offers for the iPad niche (which there are typically dozens), stick with it. Trying a totally new niche will bring you back to square one unless you have some solid learnings that are applicable.

Originally Posted by brianb

Hey man, congrats on your first profits. Keep it up.

My suggestion would be to keep your tests a lot tighter budget-wise. You could probably have gotten the same learnings here for $50 instead of $200. One of my mistakes early on was not starting tests at the $10 campaign minimums and slowly increasing them. Even though I couldn't afford to lose money, I would see a conversion and think that if I just spent some more money I would get some real data. So I would often see one conversion and then let a test run way past where I should, losing $100 instead of $10. Part of being more effective for me has meant minimizing losses in the testing phase. For me it's been more of a self-discipline thing.

If you can find other offers for the iPad niche (which there are typically dozens), stick with it. Trying a totally new niche will bring you back to square one unless you have some solid learnings that are applicable.

Day 7
I decided to trash the iPad offer, after using the ROI calculator, it seems that making a positive ROI on an offer like that could be very hard with the types of CTR's I was receiving from all the different landing pages I was using. Since I'm more experienced in the financial niches, I'm moving to credit report offers. Just put another $200 on LI, and I will post progress once my keywords get approved tomorrow!

Following this thread. I'm going to try out PPV also. I have always done SEO but want to try paid and PPV looks very interesting.

Good luck.

Day 8:
Something was wrong with my CR campaign, so I'm moving onto Cash Loans. Staying in financial.

You can try blue global media for 100 day loans. I've had good experience with them. Michele is an amazing AM.

Originally Posted by croncash

You can try blue global media for 100 day loans. I've had good experience with them. Michele is an amazing AM.

What's your experience in financial? Did you ever buy leads from brokers?