Hi after a few technical challenges since joining the forum a couple of weeks ago i embarked on my first foray into the murky world of Adult CPA yesterday
This follow along will last until the end of this month by which stage i hope to be turning a profit or if not learnt a lot with the help of you guys , so please feel free to advise , dissect or criticize where appropriate.
So :
Traffic source is TJ with a GEO placement on PornHub which i'm bidding in top place
$25 a day budget which i can scale if required.
Offer is at the moment a dating offer in Europe from Admilis , i will add alternatives as i go along.
Day 1
So as i'm knew to this i want to learn the process and pitfalls myself as i go along so probably committed a couple of 'deadly sins' as i set the campaign off
ie
I Used a 'stock creative' from the network and direct linked to the offer - and the result
Impressions = 27967
Average CPM = $0.999
Clicks = 32
Banner CTR = 0.12%
CR = 7%
Conversions = 2
Spend = $27.67
Revenue = $8.00
Profit = -$19.67
ROI = -71.09%
Day 2
For day 2 I've added a second creative of my own design and inserted a 'rules' lander while still linking to the same offer - results will be published here tomorrow
Haha yes that is the worst start possible stock creatives and direct linking. Definitely use the rukes lander it will lift your conversion up big time, haha looking forward to seeing the change of results!
Stock creatives are a big no no, especially in adult where competition is crazy high.
I would use the rules lander and freshen it up by changing colors and pics.
Same for banners, you can get ideas from others but it's better if you change them a bit to avoid banner blindness.
Keep us updated!
Ok so i had to restart this campaign yesterday after some delays in translation for my rules lander - so from a single stock creative direct linking to the offer i added another 3 creatives (which i did rip as my Photoshop skills are not quite up to scratch yet) and a rules lander to a single offer.
The stats are
Imp 32678
Banner Clicks 39 with a CTR of .12 spread pretty evenly across the 4 creatives
LP CTR is at 30.8 with 12 click through's
3 Conversion at 25%
Spend = $29.93
Revenue = $12.00
ROI = -59.91%
So .. from my limited knowledge it seems that my LP CTR and Offer conversion seem ok but the banners are just not doing the job so i'm going to work hard to get some original banners created today ready for the weekend and have paused the campaign until they're ready.
Thoughts anyone ?
I'm fairly new to adult but the workflow that is working for me so far is to initially use banners that are totally different in theme, find the theme that works best, pause the others, then test different images, headlines and colors (whilst staying on-theme)
Example (from mobile):
Initial banners were:
System notification
"This is not a dating site"
"Your wife will never find out"
click throughs were about 1%, 0.5%, 0.6% respectively. Trimmed out the last two then refined the system notification and got up to 1.6% CTR after testing various versions. On a different placement, the results were completely different of course.
Make sure you're passing a variable through to your tracking to ID your creative so you can monitor conversion rate on a banner basis too. Your best CTR banner might give you the worst ultimate conversion rate.